Gage is a Michigan native. He was born and raised in suburban Detroit. He graduated from the University of Michigan (’72) and attended graduate school at Wayne State University.
Gage began his professional career in 1974 when he was hired by Robert M. Teeter at Market Opinion Research (MOR). MOR’s political group was founded and led by Robert M. Teeter who is considered by many as one of the true innovators of political campaign research for presidential candidates. Gage participated in various capacities and created innovative research in the last 10 GOP presidential campaigns.
In 1989 MOR managers including Gage left the firm and launched Market Strategies Inc. Over the years Market Strategies emerged as a major market research firm. In 2003, the company had grown from 6 partners to a team of over 170 senior consultants and researchers and annual reve-nues of $40 million.
In 2003, Gage founded TargetPoint Consulting, Inc. and designed MicroTargeting, which ush-ered in a new era in consumer/voter targeting. Today, TPC is the leading provider of Communi-cation Data, Information & Intelligence. In 2007, Gage took a leave of absence from TPC and served as director of the Romney for President, Inc. strategy team.
In 2015, Gage founded G2 Analytics, a market research firm dedicated to revolutionizing the way videos are tested. Gage started G2 Analytics with a simple goal in mind: that testing video content should be fast, affordable, and provide actionable insights that help clients make better data driven decisions. By leveraging technology, G2 helps clients optimize their messaging and communications strategy by testing advertisements, online videos, media interviews, and any other form of recorded video content.
Gage is constantly looking to innovate survey research and believes what doesn’t get measured can’t be improved. Karl Rove believes in Alex Gage, he said that Gage “first served as a young aide in the polling shop of the Abraham Lincoln for President campaign and numerous GOP candidates – including Grant, McKinley, Coolidge, and every Republican president since Ike – have relied on his solid judgment, key insights, and tenacious commitment to our cause. He’s a good man and a better friend.”