Tim Rosales is the Vice President of The Wayne Johnson Agency, a nationally recognized Public Affairs firm specializing in ballot measure campaigns and regulatory/issue advocacy efforts, to public awareness, brand management and multi-media strategies. We also have two in-house Media Placement and Opinion Research companies – Gateway Media and SmithJohnson Research. With more than seventeen years of statewide political experience, Tim Rosales leads The Wayne Johnson Agency’s public affairs portfolio. Beginning with the firm in 2005, he has managed some of the biggest come-from-behind ballot initiative victories in the 2008, 2010 and 2012 campaign cycles including the historic defeat of recreational marijuana legalization – California’s No On Proposition 19 and overcoming a 50-point deficit in less than 3 months on the Massachusetts No On Question 2 effort. Tim has developed effective communications and messaging campaigns, guided clients through crises, and led several successful issue advocacy efforts for past clients including PhRMA and Expedia in California, New Jersey, New Mexico, Vermont, Connecticut, Mississippi and Massachusetts.
Since coming to the agency, Tim has developed an impressive bi-partisan catalog of clients from diverse sectors such as healthcare, education, disability rights, hospitality and travel, manufacturing and green energy.
He has extensive regional and national media and press experience and has appeared in or on a variety of outlets including Bloomberg TV, CNN, FoxNews, The Washington Times, Los Angeles Times, San Francisco Chronicle, Boston Globe, Boston Herald and the Sacramento Bee.
Tim began his political career interning for the California Republican Party during college and serving on the state board for the California College Republicans. Following graduation he was hired by the Dan Lungren for Governor campaign in California where he served in a variety of roles – from event advance to media production assistant. He then went to work as the #2 on the Rogan for Congress campaign in his hometown of Glendale, California. Rep. James Rogan was named a House Impeachment Manager during the Clinton episode and was facing reelection in a majority Democrat seat. At the time, the Rogan/Schiff congressional campaign was one the most expensive House races in U.S.history. After the 2000 campaign, Tim began working for the California State Legislature and served as Chief of Staff to several members of the State Assembly. Personally, Tim Rosales is a former college baseball player and high school baseball coach, who enjoys fitness, athletics and participating in 5 and 10k events. He and his wife J’aime, who works in the California wine industry, have two children and reside in Sacramento.
Tim is active in the Sacramento (under-40) MetroEDGE Chamber of Commerce and the Drexel University Alumni Association. Recently he was named by the Sacramento Business Journal as a finalist in their 2013 “40 under 40.” In 2009 he was honored to receive the Social Justice Award from the California League of United Latin American Citizens.
Tim received his B.A. in Political Science from Azusa Pacific University and holds a Master of Business Administration from Philadelphia’s Drexel University.