Scott Zumwalt has over a decade of experience in digital strategy and marketing for progressive political campaigns, non-profits and Fortune 500 companies. He is currently a senior director at Bully Pulpit Interactive where he manages a team and leads comprehensive strategic communications and marketing strategy for several of BPI’s major client engagements.
Scott is considered one of the leading digital innovators in the LGBT rights movement: he is the chief digital strategist that helped launch and develop the award winning “It Gets Better” Project. For the last four years, Scott has also advised the Human Rights Campaign and led a team to execute innovative marketing efforts to help elevate the organization’s voice. Scott also currently serves on the Gay & Lesbian Victory Fund’s Campaign Board.
In the 2016 cycle, Scott led BPI’s digital strategy on several Senate campaigns, including Michael Bennet’s successful re-election campaign, which included an extensive digital GOTV program, and Tammy Duckworth’s Senate campaign in Illinois, where he led ongoing acquisition, mobilization and persuasion efforts.
Throughout his career, his work has received numerous Pollie and Webby awards. Prior to joining BPI full-time, Scott owned and operated an independent digital company providing services to over a dozen political and advocacy organizations, including BPI, itself. From 2008-2010 he worked for Blue State Digital, where he directed strategy accounts for American Red Cross and the Communications Workers of America. In 2008 he was the New Media Director for Kay Hagan’s successful campaign for the U.S. Senate in North Carolina against former Sen. Elizabeth Dole. Scott was also a digital aide on Hillary Clinton’s first presidential campaign and with former Gov. Tom Vilsack.
A native of Chappaqua, New York, Scott graduated cum laude from Georgetown University with a B.A. in Political Economy and minor in Sociology. Scott also holds a certificate in Graphic & Web Design and focus in web design and development from Boston University Center for Digital Imaging and Arts.