Teddy Goff is a co-founder and partner at Precision, where he leads our digital practice. Teddy’s team develops strategies and runs programs for major corporations, innovative startups, leading nonprofits, and progressive campaigns.
Prior to Precision, Teddy was the Digital Director for President Obama’s reelection campaign, leading the President’s digital strategy and managing the 250-person nationwide team responsible for the campaign’s social media, email, web, online advertising, online organizing, front-end and product development, design, and video presences. TIME described his work as “redefining the limits of viral politics.”
Under Teddy’s leadership, Obama for America raised more than $690 million and registered more than a million voters online, built Facebook and Twitter followings of more than 45 and 33 million people respectively, earned more than 133 million video views, ran more than $100 million in online advertising (the largest such program in political history), built groundbreaking tools for online fundraising and campaigning, organized hundreds of thousands of volunteers and events, and sent the second-most retweeted tweet (thanks, Ellen) and most liked Facebook post of all time.
As a member of the campaign’s leadership, he also played a seminal role in shaping and executing the broader campaign’s strategy for communications, fundraising, and organizing. His work on the campaign has been featured in TIME, Bloomberg Businessweek, Rolling Stone, New York Magazine, BuzzFeed, and the New York Times.
Before joining the 2012 campaign, Teddy served as Associate Vice President for Strategy at Blue State Digital, overseeing BSD’s global creative team that serviced more than 75 active engagements around the world.
On President Obama’s 2008 campaign, Teddy was responsible for state-level digital campaigns, managing everything from email and social media programs to online organizing strategies in more than 25 battleground states. Afterward, Teddy oversaw the creation and launch of the Obama Administration’s new WhiteHouse.gov website as a member of the Presidential Transition Team.
Teddy lives in Manhattan and is a graduate of Yale University. He has been featured in TIME’s list of the “30 people under 30 who are changing the world,” Bloomberg Businessweek’s list of “The Most Eligible Hires in Techdom,” AdAge’s “Wish List” of the top four Obama campaign officials, Business Insider’s list of the top people in online politics, and the AdWeek 50. He has appeared on the Charlie Rose Show and is a regular public speaker. He is also a founding partner at Black Tap Craft Burgers and Beer in New York City.