Tim Saler is a builder of large, complex campaign organizations and an innovator in using strategic data to win tough fights. He serves as Vice President at Grassroots Targeting, where he conducts microtargeting on behalf of campaigns, party committees, and influencers, and personally wrote the firm’s highly-successful voter scoring software.
Prior to joining Grassroots Targeting, Saler was Deputy Campaign Manager to Florida Governor Rick Scott, managing a more than $100 million coordinated budget and directing the campaign’s targeting and voter contact programs. His work for the Scott campaign not only defeated a team of Obama campaign veterans at their own game in the nation’s largest swing state, but accurately projected Governor Scott’s winning margin within less than 8,100 votes out of nearly six million cast.
Saler has also served as Deputy Campaign Manager to Louisiana Governor Bobby Jindal’s presidential campaign, Deputy Executive Director for Political Strategy at the Republican Party of Florida, and Director of Strategy at the Republican Party of Wisconsin. In the 2012 presidential campaign, he was National Turnout Director at the Republican National Committee.
Saler is a former Executive Director of the Mississippi Republican Party, North Carolina Victory Director for the RNC, and Regional Field Director for the Victory effort that elected New Jersey Governor Chris Christie in 2009.
A South Jersey native and graduate of Temple University in Philadelphia, he was named a Rising Star by Campaigns & Elections in 2016, and his work with Grassroots Targeting has received a Reed Award for Best Use of New Technology and a Pollie Award from the American Association of Political Consultants for Best Use of Analytics. Saler lives with his wife and daughter in Northern Virginia.