The California Endowment | Wednesday, September 27, 2017
|10:00-11:00am||How to Persuade Diverse Coalitions to Your Cause
Hundreds of millions of dollars are spent nationally and in all 50 states reaching constituents, mobilizing coalitions, and influencing opinion on behalf of public affairs campaigns. Reaching your goals though in today’s diverse environment is becoming increasingly complex. Hear from public affairs experts as they discuss how to ensure you are appropriately managing your campaigns and conveying your message to each voter base.
Moderator: Mike Madrid, GrassrootsLab
|11:15am-12:00pm||How to Recruit and Brand Candidates in a Multi-Cultural Environment
Having candidates reflect and appeal to the diverse audiences they hope to represent is increasingly important—especially as the electorate continues to trend majority-minority. So what are Republicans and Democrats doing to both recruit diverse candidates and speak authentically to diverse audiences? Hear from seasoned experts as they discuss these trends and also analyze how to develop an effective brand for your candidate that will garner a matrix of support across communities.
Moderator: Scott Simpson, Resonance Campaigns
|12:00-1:15pm||Luncheon & General Session: Examining the 2018 California Governor’s Race
California’s upcoming primary will be among the most diverse major political contests in US history. With candidates representing major racial and ethnic groups in America today, this panel will examine the strategies, messages, obstacles and opportunities facing all candidates in an increasingly diverse electorate.
Moderator: Rose Kapolczynski, Rose Kapolczynski Consulting
|1:15-2:30pm||How to Develop a Winning Media Strategy
Understanding the importance of modifying your communications strategy to effectively appeal to audiences from various cultural communities can be critical to the success of a campaign. The same tried and true creative approach that cuts through in one voter bloc will likely not resonate with the next. Join this panel of experts as they share examples and discuss how to effectively target specific audiences across mail, social media and TV.
Moderator: Larry Huynh, Trilogy Interactive *2015 40 Under 40 Award Winner*
Agenda is subject to change
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