Preliminary Conference Agenda
Wednesday, June 14, 2017
The Triple Door
216 Union St
Seattle, WA 98101
Thursday, June 15, 2017
Breakfast & Exhibitor Networking
|9:15-10:15am||Damage Control Goes Primetime
There’s not one political campaign that’s immune from taking a misstep–or even being the victim of one–that can cause a PR nightmare. How skillfully (or not) you recover though is often more important than the initial disaster. In a time when crisis seems to be a constant state of nature (think data breaches and United Airlines), campaign operatives need to know now more than ever how to minimize any long-lasting effects that can tarnish your reputation. Join us for a riveting discussion with veteran damage control experts as they discuss how to maintain your client’s credibility and get ahead of the media aftermath that follows.
Moderator: Sandeep Kaushik, Sound View Strategies
|10:15-10:45am||Break & Exhibitor Networking|
|10:45-11:45am||We Don’t Need Polling Anymore, Right?
Historically, the most efficient way for campaigns to gather strategic intelligence on the electorate has been to conduct polls, analyze the data and make informed decisions about messaging, targeting and more. This all works like a well oiled machine, right? Well, after nearly every pollster from both sides of the aisle predicted that Hillary Clinton would win the 2016 Presidential Election, many consultants are left wondering how valuable polling really is and whether it’s worth relying on at all. Join our panel of experts as they take a closer look at recent trends and discuss what you can, and should be doing for your local level races, the influence big data analytics is having on traditional polling and why you shouldn’t throw polling to the wayside just yet.
Moderator: Rose Kapolczynski, Rose Kapolczynski Consulting
|12:00-1:15pm||Luncheon & General Session: The State of the State
Hear prominent political commentators share their observations on the impact that policies from the Trump administration are having at the local level, what’s to come in the Special Election in Washington’s 45th Legislative District, a look ahead to 2018 and more.
Moderator: Enrique Cerna, KCTS 9 Television
|1:30-2:45pm||The Business of the Business: The Art of Networking
In politics, it’s all about who you know. Making connections with the right people can be critical to your success in this relationship-driven business. Whether you’re just getting your career started or are an industry veteran, join us for an informative session where you’ll get tips from experienced business leaders on the importance of building your own brand and how to network like a pro. You’ll also have the opportunity to make a new connection or two during a facilitated activity.
Moderator: Justin Matheson, Revolvis
|2:45-3:00pm||Break & Exhibitor Networking|
||How to Maximize Your Digital Footprint
After the 2016 cycle, it’s clear that Digital has taken a seat at the head of the table. A solid digital strategy is a not only necessary, but required to run a successful campaign. Sit in with a panel of experts as they explore lessons learned from the national and local levels and examine which tactics, and methods, work best. Learn what you can apply at the local level and the best way to effectively expand your reach without breaking the bank.
Moderator: Stacy Pederson, Moxie Media ** 2017 Pollie Winner **
Agenda is subject to change
AAPC gratefully acknowledges the generous support of our 2017 Seattle Regional Conference Sponsors