We Don’t Need Polling Anymore, Right?
Wednesday, September 6, 2017
Historically, the most efficient way for campaigns to gather strategic intelligence on the electorate has been to conduct polls, analyze the data and make informed decisions about messaging, targeting and more. This all works like a well oiled machine, right? Well, after nearly every pollster from both sides of the aisle predicted that Hillary Clinton would win the 2016 Presidential Election, many consultants are left wondering how valuable polling really is and whether it’s worth relying on at all.
Don’t miss this reprise of a standout session from the 2017 Seattle Regional Conference. Our panel of experts will take a closer look at recent trends and discuss what you can, and should be doing for your local level races, the influence big data analytics is having on traditional polling and why you shouldn’t throw polling to the wayside just yet.