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November 18, 2016
Listen to this webinar for a look back at the races for President, Senate, and House as well as a look at polling this cycle and how elections will impact the legislative agenda next year.
Presenters: Nathan L. Gonzales, Rothenberg & Gonzales Political Report; Mark Mellman, The Mellman Group
September 14, 2016
With some 41 states plus the District of Columbia offering Early Voting as many as 45 days out, knowing who is likely to vote early and persuading them now may prove to be critical ahead of November 8th. View this webinar and listen to experts in their field discuss the importance of understanding the voting patterns in the district you’re working in, devise a plan to target early voters, and ensure your campaign has the funds to do so.
Presenters: Carter Kidd Schildknecht, Campaign Solutions; Emily Passini, Greenlight Media Strategies; Jaimey Sexton, The Sexton Group; Holly Turner, Stampede Consulting
June 29, 2016
In the last years in politics, we have realized the power of targeting. Big data, small data…just data in general has made our job at fundraising, persuasion and GOTV a little easier, more efficient. However, if people don’t pay attention to what you are showing them, it doesn’t matter how many times it shows up on their Facebook feed, or follows them around the Internet. So it’s time to think about the creative, not only what it says, but where it will be placed. An online ad needs to be made differently than a TV ad. Join this panel of experts as they dig into the creative elements of some of today’s best performing ads and take a look at what’s grabbing voters’ attention—and what isn’t.
Presenters: Kelly Gibson, Hamburger Gibson Creative; Ashley O’Connor, Strategic Partners & Media; Emily Williams, Global Strategy Group
Available to AAPC members & non-members
October 27, 2015
Is your campaign getting ripped off by Ad Fraud? Listen in as experts from Integral Ad Science, TubeMogul and Gateway Media explain the steps you can take NOW to avoid Ad Fraud. In 2016. You’ll learn about:
- Bot Wars – “Bots” are consuming as much as 50% of some digital ad buys. Learn how to stop Bots cold.
- Viewability – How fraudsters charge you for ads which never actually appear on the viewer’s screen, and what you can do about it.
- Screen size – Sure your video ad ran…as a tiny box in the corner of a banner, but you were charged full price. Learn why size matters.
- CPM “Black Holes” – Learn why small-budget campaigns should NEVER buy digital advertising based on CPM alone.
- 3rd Party Verification – Can you trust the numbers? Why you want 3rd party verification of your metrics.
Presenters: Wayne Johnson, Gateway Media; Mark Rotblat, TubeMogul; Whitney Low, Integral Ad Science
Available to AAPC members & non-members
Prepared especially for the AAPC audience by longtime sponsor and supporter TVB, this video on-demand webinar prepares you for the final stretch of the 2014 cycle with insights from leading campaign experts on topics including big data, declining ratings, ad saturation, local cable, digital video and campaign training
February 12, 2014
In the business of politics, reputation is everything. Join AAPC for a one hour webinar focusing on the critical business skill of building your own brand–on and offline. Amy Pritchard, AAPC Board member and principal of Mission Control, leads this fast-paced session, exploring:
- Networking do’s and don’ts
- Best practices for social media etiquette and engagement
- Strategies you can implement on Facebook, Twitter, Google+ and more
Presenter: Amy Pritchard, Mission Control
November 14, 2013
The American Conversation Study looks closely at the daily conversations that propel citizen interaction and highlights the dominance of Local TV News to deliver message impact. This webinar reviews the findings of TVB’s American Conversation Study, principally:
- How big is social media in the context of all conversations throughout the day?
- What are citizens talking about, how often, and which media prompts those conversations?
- Which television genres are apt to promote conversation – and how do they differ by demographic?
Presenter: Stacey Lynn Schulman, TVB
July 24, 2013
Campaign ads only work when voters pay attention. But do the same tried and true approaches that cut through the clutter on TV and in the mailbox perform online? Experts will dig through the creative elements of what is effective in the changing world of online advertising.
Presenters: Brian Franklin, Impact Politics; Justin Germany, Craft | Media/Digital; Delacey Skinner, GMMB
March 18, 2013
Join AAPC for a fascinating look into media fragmentation, changing consumption patterns, and the complicated relationship between the press and advertisers. Our special guest is Joseph Turow of the University of Pennsylvania’s Annenberg School for Communications and author of The Daily You.
Presenter: Joseph Turow, University of Pennsylvania
January 16, 2013
A very special conversation with POLITICO’s Jonathan Martin, co-author of The End of the Line: The 34 Days That Decided the Election, an unprecedented minute-by-minute account of the race for the presidency. Get the rare insider’s account about the race that was ultimately determined by two candidates, three debates and a thousand small but critical strategic decisions—and what this means for the future.
Presenters: Jonathan Martin, co-author of The End of the Line; Lorena Chambers, CEO of Chambers Lopez Strategies LLC
November 26, 2012
This webinar documents a very special conversation with Sasha Issenberg, author of Victory Lab: The Secret Science of Winning Campaigns, and Mark Mellman, CEO of The Mellman Group. As the pundits, politicians and political observers sift through the 2012 Election results, one thing is clear: we are firmly in a the new era of the data-driven campaign. Sasha and Mark offer their invaluable insights on how these innovations played out this cycle–and what we can expect going forward.
Presenters: Sasha Issenberg, author of The Victory Lab: The Secret Science of Winning Campaigns; Mark Mellman, CEO of Mellman Group