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September 7, 2016
Asian American Pacific Islander (AAPI) voters are proving to be pivotal in 2016 races in states such as California, Virginia, Florida, and Nevada. However, despite being the fastest growing population in the nation, AAPI voter turnout lags behind other groups. Rarely polled, these voters remain somewhat of a political mystery. With a population consisting of over 50 ethnic groups and 100 languages, what are campaigns doing to increase voter turnout for this growing demographic?
View this webinar and learn how to effectively communicate, persuade, and mobilize this emerging voter bloc.
Presenters: Jessica Ng, Mercury LLC; Courtni Pugh, Hilltop Public Solutions; Bill Wong, Bill Wong, LLC
August 10, 2016
The Latino vote has never been bigger or more complex than in the primaries in 2016. Democrats have seen the largest generational split among Latinos in history and Republicans could be losing Latinos for a generation. Could the results of Latino voters in Nevada, Arizona, and California be a preview of what the country can expect in years to come? Playback this webinar as our panel of experts dives into the results of the nation’s largest Latino voting states and what this means for turnout in November.
Presenters: Luis Alvarado, Luis Alvarado Public Affairs LLC; Mike Madrid, GrassrootsLab; Roger Salazar, ALZA Strategies; Leslie Sanchez, Impacto Group LLC/CBSN; Minnie Santillan, Santillan and Devlin, LLC;
August 25, 2014
What makes people liberal, conservative, moderate, or something else? Conventional wisdom treats ideology as a set of political attitudes and labels. But ideological beliefs and behaviors are far easier to understand, predict, and influence once we recognize that they come from a set of psychological motivations — known in the literature as right wing authoritarianism (RWA) and social dominance orientation (SDO). This webinar will explore what those motivations are, where they come from, and how they interact with each other to produce the movements and belief systems that drive our politics. We’ll also discuss some of the potential applications for pollsters, opposition researchers, communications strategists, lobbyists, and other political consultants.
Presenter: David Rosen, First Person Politics
Tell Me About Your Relationship With Your Voters: A Discussion About Applied Psychology and Political Consulting
May 29, 2014
We know a lot about how voters think – and not just because we have big data: A huge body of political and consumer psychology research is out there that can help inform (if not outright dictate) our strategy and creative. This panel will unpack a few concepts native to psychology – from how people have irrationally optimistic views of their future to how we resist loss – and discuss their possible application to political consultants.
Presenters: Brian Franklin, Impact Politics; David Rosen, First Person Politics