AAPC CERTIFICATE IN CAMPAIGN TECHNOLOGY
In the era of digital, it’s critical to be familiar with a wide variety of technology solutions to help you run a successful campaign. This content area focuses on helping participants become familiar with current cutting-edge tools for the following components and gaining awareness of how technology enables desired outcomes.

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Required Credits:

B1 Targeting

Available programming:

1. WEBINAR: AI and Political Campaigns: Hidden Dimensions of the Voter Landscape

B2 Survey Research

Available programming: 

1. WEBINAR: Election 2020: What Swing Voters Will Take to the Polls

B3 Grassroots

Available programming:

1. WEBINAR: Let’s Talk About Texts, Baby

B4 Media

B5 Data Management

B6 Organization / Administration

1. WEBINAR: List Building Techniques: How to Ensure You Are Engaging the Right Audience
   1. Access the webinar handout here.

B7 Fundraising

Available programming:

1. WEBINAR: Leveraging Digital Fundraising in Times of Uncertainty

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Policies

• AAPC certificates and credits are only offered for AAPC courses.
• All eligible sessions are designated by Content Area (1,2,3..) and credit (A,B,C…). You must complete all of the required credits to earn a certificate in the corresponding Content Area. However, there are a variety of topics that will satisfy each credit to offer you maximum flexibility. Credits may be completed in any order.
• Certificate participants will be enrolled in an online forum for additional knowledge sharing and peer networking.
• Attendance at sessions (both online and in person) is verified. It is the responsibility of certificate seekers to attend sessions (both online and in person) in their entirety and sign in at live events in order to receive credit.
• Upon completion of all credits, certificates are issued electronically by AAPC.