Brian Franklin is President of Impact Politics and founder/editor of PsyPology® – political consulting’s first subscription newsletter providing psychology intel specificallyfor campaign operatives (debuting in March 2015). Brian has provided marketing strategy, creative direction, language development, and writing services to over a hundred political campaigns, organizations, agencies, and corporations. In addition to leading Impact Politics’ work for numerous federal, state, county candidate and public advocacy campaigns. He has overseen both ad development and online media strategy for state, national, and international advocacy and candidate campaigns.
His past work includes consulting, creative, and/or advertising strategy for clients such as Congressman Patrick Murphy, as a lead strategist for United for Care – the medical marijuana amendment in FL, the (victorious) Vote No on 8 Committee (FL), Pew Charitable Trusts, Florida Education Association, AFSCME International, Gary King for NM Governor, the Florida Democratic Party, a major international charitable trust, Congressman Ted Deutch, Congressman Robert Wexler, Florida Together, Anthony Hardy Williams for PA Governor, St. Thomas University, SEIU, and many more.
Brian’s work has earned prestigious national awards, such as the Pollie Awards for Best Overall Internet Campaign, Best Overall Campaign Use of Negative Contrast, Best Use of Facebook Advertising, Best Use of Search Engine Advertising, Best Use of Humor in an Online Ad, Best Online Ads, and more. Brian has also won a Campaigns and Elections Reed Award for Best Online Targeting.
Brian is a Board Member of the American the American Association of Political Consultants and co-Chair of their Technology Committee. He is the author of a recent feature article in Campaigns and Elections magazine, “The Slow Boom of Campaign Technology.” In addition to his leadership role in the American Association of Political Consultants, Brian is also a member of the International Association of Political Consultants, Society for Consumer Psychology, Behavioral Science and Policy Association, and the International Society of Political Psychology.
