LORENA CHAMBERS, PhD, is CEO of Chambers Lopez Strategies LLC, and is the only Latina — and one of only two women — to have produced broadcast commercials for a U.S. presidential campaign. In 2018, she was the media strategist on behalf of PowerPAC Georgia’s I.E. campaign supporting Stacey Abrams’ run for Governor of Georgia, and for Senate Majority PAC’s win in Nevada to elect Jacky Rosen as U.S. Senator. Dr. Chambers is also a Visiting Research Affiliate at Yale University.
A top-tier political consultant, Chambers worked with Priorities USA in 2012 and 2016 Presidential cycles, leading the CLS team in developing and producing award-winning television and radio advertisements supporting the Democratic nominees for President. She led the development of advertising strategies for I.E. expenditures on behalf of SEIU and PFAW to deliver 71% of Latino voters and re-elect President Obama in 2012.
Chambers has worked consistently to turn Virginia blue by driving the awakening of Virginia Hispanic voters: she is a Founding Member of the Democratic Latinos of Virginia (DLOV) and media consultant in the successful Gubernatorial races of Governors Northam, McAuliffe, Kaine, and Warner. In Nevada, Chambers also helped elect Senator Catherine Cortez-Masto in 2016, and in 2010 she produced the I.E. campaign spots against Sharron Angle that led to the margin of victory for then-Senate Majority Leader Harry Reid in Nevada. In 2004, the John Kerry for President campaign chose Chambers to lead its Latino voter advertising campaign.
Chambers was the lead strategist for the AFL-CIO’s civic engagement project to increase the number of Latino, women, and millennial voters for the 2016 elections; she continues today as an informal advisor. CLS includes AFSCME, SEIU, Community Change, PowerPAC, and American Bridge in their roster of clients. As part of CLS’s social marketing activities, Dr. Chambers has designed media campaigns to close the underreporting of minority communities in the US Census; to combat human trafficking in the Dominican Republic; and spearheaded counter-trafficking multi-media productions for the US Department of Justice and the Stability Pact Anti-Trafficking Task Force of the Organization for Security and Cooperation in Europe (OSCE) in Vienna, Austria.
A graduate of UCLA and the University of Michigan where she received her doctorate in U.S. History, Dr. Chambers focused her graduate studies on the intersection of American history and feminist theory. Her dissertation analyzes how U.S. and Mexican statecraft, through cultural diplomacy, created long-lasting representations of Latinos in advertising and entertainment. She taught in the Department of History and the Department of Women’s Studies at the University of Michigan, and in the Department of Chicano/Chicana Studies at the University of California, Santa Barbara. Among other engagements, Dr. Chambers has appeared as a political analyst on CNN en Español, Univision, Telemundo, Perspectiva Nacional, and Destination Casa Blanca with Ray Suarez. She sits on the Board, the Ethics Committee, and the Executive Committee of the American Association of Political Consultants (AAPC).