Ward Baker is the founder and president of Baker Group Strategies.
Prior to starting Baker Group, Ward was executive director of the NRSC, the National Republican Senatorial Committee. As executive director, he was credited with helping Republicans hold the Senate Majority with 52 seats. Senator Corker described Ward’s 2016 campaign at the NRSC as “nothing short of remarkable.” Baker was able to keep the majority in a difficult political environment by investing more in digital and research than ever before. The American Association of Political Consultants (AAPC) named Baker the “Campaign Strategist of the Year” for his work at the NRSC during the 2016 cycle.
Ward also played an indispensable role in winning this majority in 2014 — he was the NRSC’s political director. Republicans gained nine Senate seats under his leadership, the largest wave by either party since 1980. During his tenure as political director, Baker organized what Senate Majority Leader McConnell has called one of the best recruiting classes of his lifetime. Baker also controlled a $100 million political budget and revitalized the NRSC’s $40 million independent expenditure unit. Ward was named the Republican MVP by the American Association of Political Consultants.
Before the NRSC, Ward served as an advisor to over twenty members of Congress and many statewide elected officials. Baker has a wealth of experience running Victory programs and independent expenditure campaigns. During the 2012 presidential election cycle, he was a senior advisor to the Romney campaign. Ward was their official liaison to the Republican National Committee, and he oversaw a $100 million budget. Prior to the 2012 cycle, Baker was a member of Majority Strategies. He has also served as a senior political advisor to Governor Rick Scott’s 2010 campaign, the Republican State Legislative Committee, the Bush-Cheney ’04 campaign in Florida, and Haley Barbour’s successful 2003 gubernatorial campaign in Mississippi. Ward also managed Congresswoman Marsha Blackburn’s 2002 campaign in Tennessee. Ward and his wife Jennifer have one daughter, Lillian.