Preliminary Conference Agenda
Tuesday, September 24, 2019
|10:00-11:00am||The Art & Science of Polling Today’s Evolving Electorate
The American majority is evolving and today’s rapidly diversifying electorate, particularly in states like California, Texas and Florida, warrant a campaign investment in polling multi-cultural communities. But in an era of diminishing response rates and changing demographics, traditional polling methods are becoming increasingly difficult. Pollsters and strategists will discuss the challenges of polling today’s evolving electorate, how to navigate intricacies like varying languages among communities, other methods like machine learning to consider and more to ultimately enable you to leverage data to drive better campaign decisions.
|11:15am-12:00pm||How to Develop a Winning Media Strategy
Understanding the importance of modifying your messaging to effectively appeal to audiences from various cultural communities can be critical to the success of a campaign. The same tried and true creative approach that cuts through in one voter bloc will likely not resonate with the next. Join this panel of experts as they discuss how good data and testing is key to understanding what resonates among your target audience, how access to things like quality translators is crucial to shaping an authentic voice and share examples so you can effectively target specific audiences across mail, social media and TV.
|12:00-1:15pm||Luncheon & General Session: Preview to 2020 from the Voices Shaping Campaigns
The 2018 election cycle drew many historic firsts. Women ran and won in record numbers, LGBTQ candidates won and minority candidates won making the 116th Congress more diverse — and gender proportionate — than ever before. And now with the 2020 cycle fast approaching there are 20 Democratic Presidential campaigns in the mix and the GOP is already making strides in terms of fundraising and coalition building. Will more women and people of color head to the polls in an election year poised to break turnout records? And in support of which party? And with battleground states like Michigan, Florida and even Texas potentially in play, what organizing efforts do campaigns on both sides of the aisle need to implement to ensure wins in 2020? Listen as experts discuss and share their observations on the Presidential field and what campaigns need to do to emerge victorious on election day.
|1:15-2:30pm||Tapping into the Next Generation: How to Recruit & Retain Young, Diverse Talent
Every voice has a unique perspective. And ensuring the talent at your political consulting firm is gender inclusive and representative of multi-cultural backgrounds will elevate your potential for innovation, creativity and results to new heights. So, how do consultants find, hire, train and retain diverse talent? Hear from experts at organizations leading the charge on both sides of the aisle and walk away with a better understanding of the benefits of implementing a diversity and inclusion plan at your firm and tips for fostering the next generation of industry leaders.
Agenda is subject to change