Brooke Blue is the cofounder and President of Mammoth, a public affairs and political strategy firm located in Seattle, Washington. Brooke provides strategic counsel to a diverse portfolio of Fortune 500 clients, government agencies, private/public partnerships, coalition groups, tribal governments, non-profits, political campaigns, and advocacy groups.
Brooke’s firm, Mammoth, produces a full array of creative and strategic services for political, public affairs, and public policy campaigns.
Prior to founding Mammoth, Brooke was Partner at a Seattle-based public affairs firm, Mercury, where she served as the lead digital strategist on multiple award-winning campaigns. With a background in digital advocacy, online community building, and media planning and placement, Brooke has helped dozens of clients move the needle and achieve their goals.
Brooke lives in Seattle, Washington with her husband. She travels extensively internationally, and enjoys crabbing and fishing in Puget Sound.
Company website: mammothagency.com
AAPC: What does being a 2017 AAPC 40 Under 40 Award winner mean to you?
Brooke: It’s an honor to receive such a prestigious award. I cofounded my agency, Mammoth, just over two years ago, so it means a lot to be to be recognized by the AAPC during these first years of running my own business.
Even today the political business community is still heavily dominated by men. While more and more women are making headway in this business, it feels like we still need to work twice as hard to be recognized. I am proud that my agency is a certified woman-owned business enterprise, and this award in many ways helps validate my firm’s leadership in the political community.
AAPC: Who do you look up to in the industry and why?
Brooke: I have a great deal of respect for my business partner, Matt Dresdner. He’s the firm’s Creative Director, and I really admire the way he approaches our work. He’s very thoughtful, strategic, and creative. He’s remarkable at taking incredibly complex issues and translating them into effective communication pieces, whether it be a TV ad, a print campaign, a digital media strategy or a web video. He has an eclectic background in music, pottery, beer, consumer advertising, and political campaigns which collectively bring a unique and often surprising approach to the creative process.
AAPC: Tell us about something you’re most proud of accomplishing in your professional career.
Brooke: I’m proud of our accomplishments during the 2016 political season. We take pride in the strong partnerships we have with our clients, so to be recognized for our work for multiple clients in multiple categories this year was especially exciting. We won Pollie Awards for Public Affairs print for AT&T, International Digital Communications for a video we created for Intuitive Surgical, and Direct Mail for IM-22 in South Dakota — which passed the nation’s first statewide Anti-Corruption Act. We also won Campaigns & Elections Reed Awards for Best Public Affairs campaign for BNSF Railway and Best use of Programmatic Advertising for our campaign work in South Dakota.
AAPC: To what do you credit your success at such a young age?
Brooke: My mom is pretty fearless — she took me and my brother on a road trip around Honduras when I just turning 16. I got to drive this giant truck around the country. And we went to Istanbul in the late 90s right after the African US embassy bombings — I remember there was a travel warning for Americans not to go, but we went anyways. It was amazing. My brother tried to sell me for camels and we got to smoke cigarettes on an airplane. I think her spirit of adventure and courage has driven me in a number of ways, both professionally and personally, to achieve big (or at least interesting) things.