Thomas Peters, CEO of RumbleUp explained peer-to-peer texting, how it works, and best practices for winning votes, raising money and mobilizing constituents in an election year during AAPC’s October 2nd webinar.
Thomas Peters’ Lessons:
- Peer to peer texting is the legal way to text someone who has not opted in to receive messages. This is because real people are sending the messages rather than a robot.
- Peer to peer texting gets 4 times the response rate of email.
- This channel has proven to provide a 2-3% increase in voter turnout.
- These texts are effective because they are coming from a real person which means real people are, in turn, able to answer real voters’ questions.
- Multi-media messages are very important. Using MMS over SMS is effective. You can now send a quick video to voters rather than just a link to a video.
- Peer to peer texting can also be used in a fun way—you can ask voters to send back selfies or short videos outlining why they will be voting for your candidate. Then, you can use these in your ads, and social promotion.
- Peer to peer texting ultimately allows you to solve problems, rather than just send a one-way message.
- Including an opt out option at the end of your message is very important. You need to give folks the chance to say they don’t want to receive any communication from you.
About Thomas: He has 10 years’ experience in political organizing, social media advocacy and causing the right kind of trouble. In 2014 he founded uCampaign, a platform that makes it easy for clients to build powerful apps which engage their supporters and create a trove of valuable data for their wider digital and engagement efforts. In 2017 he expanded their global footprint to 11 countries and launched RumbleUp (RumbleUp.com), a complementary P2P texting platform.
A huge thank you to our speaker for sharing his expertise with the AAPC membership!