Accurate voter segmentation is more important than ever in today’s political climate and campaigns can no longer rely solely on the voter file and 3rd party data. AI and machine learning drive deep, person-level voter intelligence, which reveals a holistic understanding of voters. “AI and Political Campaigns: Hidden Dimensions of the Voter Landscape” attendees heard from Dan Scantlebury, Director of Data Science at Resonate, as he discussed how Resonate is using AI and machine learning to understand the voter landscape and help campaigns better target today’s voters.
This webinar has been archived for playback. AAPC members can click here to view all webinar archives.
Key Lessons from the Webinar:
- How AI Can be an Asset to Political Campaigns: Traditional voter segmentation usually reveals two main segments, the left and right leaning electorates. But voters are so much more than a political party. Each voter falls on a spectrum of political ideology, values certain issues more than others, and is shaped by their own life experiences. AI-driven voter segmentation is able to take all this data into account and recognize the overlaps and patterns that emerge among the electorate, resulting in a more comprehensive understanding of voter behavior.
- Tapping into Hidden Dimensions of the Voter Landscape: Resonate uncovered eight hidden dimensions of the voter landscape, all of which are influenced by media consumption, that break down voters into the features that vary across the American electorate. Some of these dimensions include: Human Rights and Media Consumption, Support for Traditionally Conservative Causes, Charitable Donations and Voter Engagement, and Deniability.
- Leveraging Media Consumption by Geo-Location: Using AI, Resonate is able to track voters’ media consumption and determine which geographic locations, down to the zip code, are saturated with different politically leaning media. For instance, they could tell which areas of Dallas, Texas consume more politically right-leaning media and which areas consume more left-leaning media. This can help campaigns determine which issues voters might feel more strongly about based on their geographic locations.
Access the full recording to learn more about the benefits of AI for political campaigns. Accompanying handouts are also available within the webinar recording.
This webinar is eligible for credit* toward AAPC’s Campaign Technology Certificate program. Learn more about the Certificate program here.
*Campaign Technology Certificate Program registrants who attend this webinar in its entirety will be awarded one (1) B1 Targeting credit.