ActionSprout is an online tool to find and schedule high-performing social media content for your clients’ Facebook pages, and is now free for all types of nonprofits and affordably priced for campaigns.
Learn how you can use ActionSprout to:
- Save staff time by using hand-curated top-performing daily content to increase the quantity and quality of posts for your clients
- Understand what’s engaging audiences on those pages via analytics, including best times to post for your unique page, and best types of content to post to your audience
- Run optimized Facebook ads, and more
Take the headache out of maintaining multiple client Facebook accounts and deliver great results to your clients.
This webinar has been archived for playback. AAPC members can click here to view all webinar archives.
Key Lessons from the Webinar:
- Connect with people where they are: 70% of Americans spend time on Facebook every single day. That percentage increases when considering voters. Today, Facebook has become the primary source of news for most people. So, why not connect with them where they already spend time? If you aren’t posting organic or paid social content on Facebook, you are missing your opportunity to spread your message and reach new voters.
- Utilize Facebook to support traditional campaign efforts: We know that traditional campaign strategies like door knocking and canvassing are effective. It might seem like utilizing Facebook for your campaign would be a separate initiative to canvassing, however; ActionSprout has found that by targeting Facebook posts to specific neighborhoods you plan to canvas can actually make the time you spend at a voter’s door more effective. By targeting a neighborhood via Facebook ads before you begin walking, you can test which issues and topics those voters engage with most, and therefore care most about. You can then tailor your conversations at the door to those topics of interest. Regardless of topic, a voter is more likely to answer their door and spend time talking to a candidate if they recognize them. Ensuring that those voters see images and articles about your candidate beforehand helps develop relationships prior to meeting in person.
- Convert engagement into action: Individuals who engage with your social media, whether that be liking or commenting on a post, or liking your campaign page, most likely support your candidate or cause. Turn that engagement into action by asking those followers to sign a petition, complete a poll, sign up for your newsletter, or fill out a volunteer sign up.
Access the full recording to learn more about how to best utilize social media within your campaigns.