When voters answer the phone, they can be polled, engaged, persuaded to donate and inspired to vote. Unanswered calls waste valuable resources and put election results at risk. However, there are steps you can take to increase call trust which leads to more voter conversations and more productive conversations while using less resources.
AAPC’s recent webinar addressed how to ensure voters receive, answer and trust your calls. The program also included a review of political polling ROI case studies on how Neustar services are producing 50%+ increases in outbound dialing efficiencies.
Check out some key lessons below, and listen to the recording for even more expert insights.
This webinar has been archived for playback. AAPC members can click here to view all webinar archives.
Key Lessons from the Webinar
- Improved voter engagement: Improving call trust with voters feeds into so many other aspects of your campaign. Especially in times when we cannot reach out to voters in person, phones can be used in your campaign as part of polling, fundraising, and even get-out-the-vote strategies.
- Caller name accuracy is key to voter call trust: When your constituents go to answer their phone, they are far more likely to answer when the caller name shown is a name they recognize. Caller name should match exactly who is calling. Having an accurate caller name helps increase your cooperation/yield rate, and will ultimately decrease your data collection costs.
- Know the best time to reach your voters: Choosing an optimal call window is critical in reaching your voters. Calling when your voters are most active on their phones causes a much higher rate of speaking to and engaging with the correct voter you are trying to reach.
Access the full recording to hear additional tips from our panelists.