The U.S. Mail is expected to play a huge role in this year’s election considering social distancing measures that have already had a significant impact on GOTV efforts. Candidates will depend more than ever on the mail to deliver their message and election officials will be challenged by vote-by-mail operations that have suddenly expanded far beyond their expectations. Controlling that expanded flow of mail will be critical for both parties.
Informed Visibility is a Postal Service technology that allows mailers to track their mail as it travels through the mail stream. In AAPC’s recent webinar, our expert speaker discussed how to leverage this service to be sure that your message arrives when and where it should, and that ballots are all mailed and cast as they should be.
Check out the key lessons from the webinar below, and listen to the recording for even more expert insights.
This webinar has been archived for playback. AAPC members can click here to view all webinar archives.
Key Lessons from the Webinar
- Direct mail is an impactful and easily measurable medium to reach voters: So much of traditional campaigning – like canvassing and rallies – have been put on hold amid COVID-19 concerns. While digital channels are an option to get out the vote, the competition is high. One medium that is not unavailable or overcrowded is the U.S. mail. Direct mail allows campaigns to target voters specifically, and is easily measurable and impactful. Most importantly, it’s going directly to where voters are – their homes!
- Election mail vs. political mail: Election mail is official mail generated by voting authorities – for example voter registration information or ballots. Political mail is mail endorsing a particular candidate, party, position, or registration for a particular party.
- Using Informed Visibility for your campaign: Informed Visibility gives campaigns the ability to know when their mail is arriving at voter’s mailboxes – which enables them to then coordinate other campaign channels to drop at the same time, or to follow up with canvassers a few days later. It can also help campaigns measure delivery by precinct, and can help voting authorities track whether ballots have been delivered, and if they have been mailed back after completing the ballot.
Access the full recording to hear additional tips from our panelists.