Using results from the largest standalone National Consumer Study specific to constituent sentiment surrounding COVID-19, Resonate analyzed how voter sentiment and perception is shifting in real time. Will these shifts have an effect on the polls this election season? Will some voters change their opinions based on the government’s response? Values drive votes, and in times of crisis, values change.
In AAPC’s recent webinar, Resonate’s Director of Research, Brent Waddington, took a deeper look into the data along with the Editor and Publisher of Inside Elections, Nathan Gonzales. They discussed the findings relating to their first-hand observations, and:
- The extent to which voter sentiment has changed since Resonate’s latest survey wave as a result of the evolving global health crisis
- The effect that these shifts in voter sentiment can have on public policy positions
- What these continual changes in voter behavior and perception mean for your political campaigns
Check out the key lessons from the webinar below, and listen to the recording for even more expert insights.
This webinar has been archived for playback. AAPC members can click here to view all webinar archives.
Key Lessons from the Webinar
- A Change in Voter Priorities: Voters indicated that they valued “security” 22% more now than they did three weeks ago, before COVID-19 was as impactful. However, as COVID-19 has progressed in the U.S. and voters have become more accustomed to this new reality, less people are fearful of the economic and health risks for them personally. Additionally, voter perceptions on whether the federal government is handling the crisis appropriately falls largely along party lines, with Republican voters ranking the federal government’s response in a highly positive manner, and Democratic voters responding very negatively.
- Public Policy Shifts: In light of the pandemic, 31% of voters now believe that social safety net programs should be expanded, including medicare for all, food voucher programs, and unemployment coverage. However, this level of support might not stay as high as its current levels once life begins to go back to “normal.”
- What does a successful campaign look like now? Messaging is key – values are going to shift constantly as the pandemic continues and new challenges arise, so your messaging has to continue to be relevant. Voters are looking for strong leaders who can provide supportive policy to meet their needs. Campaigns that continually update their information and work to understand the challenges their voters are facing will likely be the most successful.
Access the full recording to hear additional tips from our panelists.