Targeting the right voters is always important for winning campaigns, but with the ability to conduct in-person campaigning limited by the COVID-19 crisis, getting the most out of your data in every medium is more important than ever.
AAPC was recently joined by a panel of experts on our latest webinar, where they discussed how to create a target universe using modeling, segment targets by method of contact, layer your contact to a targeted universe, and adjust your voter contact and targeting for Vote by Mail & Early Voting.
Check out the key lessons from the webinar below, and listen to the recording for even more expert insights.
This webinar has been archived for playback. AAPC members can click here to view all webinar archives.
Key Lessons from the Webinar
- What modeling can do for you: You might already know the party divide of the voters within your district. But, do you have a good understanding of the issues your voters care most about? With many different options for modeling, your campaign can build an understanding of the critical issues, values, and candidate sentiments your targeted voters hold.
- Allocate money and resources wisely: Based on propensity modeling, you can predict which voters are most likely to turn up to vote. Using this information, your campaign can segment those voters by their voting likelihood to spend more time and/or resources on the voters that are less likely to turn out, rather than using valuable resources on those voters who will head to the polls no matter how much contact you have with them.
- Keep your data current: By constantly surveying voters, and updating your voter information and model, you will have an accurate, live understanding of how your campaign efforts are influencing voters. You then have an invaluable opportunity to reallocate resources and time to those voters you still need to persuade to support your campaign.
Access the full recording to hear additional tips from our panelists.
About i360: i360 is the leading provider of voter data and technology for right-leaning campaigns up and down the ballot across the country. With a decade of experience under our belts, we know what it takes to win and are committed to helping our clients claim victory come Election Day. We’ve developed a full technology suite specifically designed to help campaigns reach voters more successfully than ever before, be it at their doorstep, through mail, by phone or through targeted digital and TV advertising, all while staying true to our core capability – the acquisition, maintenance and constant improvement of our database.