Every vote counts and persuading swing voters to support your candidate or cause can be key for successful campaigns. There’s one swing voter bloc that you might be missing though: voters with disabilities. With over 19 million registered voters, you’ve likely interacted with this community without even realizing it.
AAPC was recently joined by a panel of experts on our latest webinar, where listeners walked away with a better understanding of what this key segment of the electorate looks like, strategies to reach and communicate effectively with these voters, and an understanding of how COVID-19 is expected to impact turnout for this voter bloc.
Check out the key lessons from the webinar below, and listen to the recording for even more expert insights.
This webinar has been archived for playback. AAPC members can click here to view all webinar archives.
Key Lessons from the Webinar
- The largest swing voter group in 2020: With over 19 million disabled registered voters in the U.S., this group is a key demographic across all states and political parties. Vote by mail and expanded absentee ballots/early voting made disabled voters the fastest-growing voter demographic in 2018. With even higher growth expected in 2020, your campaign or cause cannot afford to dismiss this voter bloc.
- Making your campaign accessible: A great place to start when connecting with voters with disabilities is to ensure that your campaign materials and events are ADA accessible. This includes your website, social media, events, and campaign materials. Then, make sure that you’ve communicated that you have these accessible options so that voters with disabilities know that you’ve considered their needs.
- Earn support in this community: Your campaign or cause likely already does a lot of work that benefits this community – make voters aware of the work you are doing on their behalf by communicating with them directly! Begin by hosting online events specifically for voters in this community, or placing digital advertisements specifically aimed at households with disabled voters.
Access the full recording to hear additional tips from our panelists.