Knocking on doors and getting in front of folks can be one of the most effective ways to talk to voters about your campaign. Since person-to-person contact looks drastically different now, putting more energy into your online organizing strategy may prove beneficial in developing and retaining meaningful connections with supporters. AAPC was recently joined by a panel of experts who reflected on digital canvassing efforts over the last few weeks and offered insight on how to move forward through this year’s election cycle.
Attendees walked away from AAPC’s recent webinar with an understanding of:
- How to utilize social media to its fullest potential and engage with constituents
- Strengthening and empowering your supporters
- Keeping volunteers connected for digital canvassing through texting and phone banks, as well as other online tools
- Contact methods to consider when voters don’t have internet access
Check out the key lessons from the webinar below, and listen to the recording for even more expert insights.
This webinar has been archived for playback. AAPC members can click here to view all webinar archives.
Key Lessons from the Webinar
- Safely approaching in-person campaigning: While it’s best to be safe and move most of your campaign activity online, there is still a need to have some people on the ground. Whether that be continuing lit drops or door to door canvassing (standing 8 feet back from the door at all times), campaigns have a dual responsibility to protect voters and campaign staff. It’s critical to then ensure that any activity you are carrying out makes both parties feel safe and that you make sure to communicate all health and safety precautions that you are taking.
- Reaching voters online: Traditional media platforms like radio and even TV have seen large dips in consumption due to the pandemic and stay at home orders. Campaigns should re-evaluate which digital tools and platforms their target audiences have been using throughout the past few months, and create digital media plans that utilize the platforms your voters are actually on.
- Budgeting: Digital campaigning can often be more costly than traditional campaigning. However, there are ways that you can shift your focus to ensure that you have the budget necessary to reach voters. During times of quarantine and a pandemic, you likely won’t be holding campaign rallies or in-person events that traditionally use large chunks of your budget. Cutting back on office space might also be helpful in creating budget openings. Consider shifting your volunteers who would have regularly been knocking on doors to phone or text banking.
- Creating and maintaining engagement: Oftentimes, volunteers enjoy working on campaigns because they are able to interact with others who have similar interests as they do. Without in-person events like pizza parties or fundraisers, it can be difficult to maintain that engagement and excitement. Building online communities via Slack, social media, or many other tools on the market, can be key to keeping momentum up among your volunteers, and therefore keeping the momentum up for those volunteers to recruit other supporters.
Access the full recording to hear additional tips from our panelists.