Peer to peer texting is perhaps the quickest and most effective way to get your message to voters. But, it doesn’t matter what you say or how many people you text, if your message never reaches them.
Message deliverability is a common struggle and can cost campaigns money and votes. During AAPC’s latest webinar, experts from Text Request discussed how to solve your message deliverability problems. They covered why texting works so well for campaigns, what happens behind the scenes once a text is sent, how to ensure messages are delivered at scale (and stay compliant), and what you can do to improve campaign performance starting today.
Check out the key lessons from the webinar below, and listen to the recording for even more expert insights.
This webinar has been archived for playback. AAPC members can click here to view all webinar archives.
Key Lessons from the Webinar
- Why should your campaign use texting: 99% of all texts are read by the recipient. Comparatively, only 5% of phone calls are answered and 15% of emails read. A voter’s phone is almost always within arm’s reach, so sending them a text message is a great way to ensure that they see your message. Additionally, text messaging sees a 40%+ response rate.
- Compliance: The political world is one of the only industries that enables you to text a non-opted in individual. However, there are rules you have to follow. You cannot use an auto-dialer – which means you have to hit send on every single message. This allows you to have a conversation and create a peer-to-peer relationship with the recipient. You also must include an opt-out message in the first text you send to an individual in order to stay compliant.
- Ensuring your message is delivered: Sometimes, the contents of the message itself might flag the message and cause it to not be delivered. This can happen if you are using a lot of caps, symbols ($,!!!), or sending very long messages. Email addresses and link-shorteners can also cause flags to fly. Cleaning your list and distributed sending can help to ensure that your messages are delivered.
Access the full recording to hear additional tips from our panelists.