Bobby Mushroe is a Partner at Sage Media Planning & Placement. Bobby cut his teeth in Michigan politics, working for six years as a field organizer and fundraiser on a variety of local campaigns including Gary Peters’ 2008 congressional pickup. A graduate of the University of Michigan and the Ford School of Public Policy, he forever bleeds Maize & Blue. He joined Sage Media in 2011, and put that combination of quantitative analysis and real-life campaign skills to work as a strategic media buyer. Bobby specializes in complicated media markets & legislative districts, diving deeps into geographic & demographic data to create nuanced media plans that maximize his clients’ outreach. In 2018 he led the media buying team for the DCCC IE Committee, which helped reclaim a Democratic House of Representatives majority in the largest seat pickup since Watergate. Bobby is an avowed and enthusiastic political nerd who cites electoral trivia the way other people cite sports stats. He currently lives in Washington, D.C. with his partner Adam.