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Conference Agenda

*Subject to change

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Today
Jul 2022

Thu 28
Thu, 28 July @ 8:00 am - 9:15 am

Breakfast & Registration

Thu, 28 July @ 9:15 am - 10:15 am

General Session: The Midwest’s Changing Landscape

Join this panel of experts who will discuss the evolving Midwest electoral landscape, shifting demographics and policy viewpoints and what these changes mean for campaigns moving forward.

Join this panel of experts who will discuss the evolving Midwest electoral landscape, shifting demographics and policy viewpoints and what these changes mean for campaigns moving forward.

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Thu, 28 July @ 10:15 am - 10:30 am

Break & Exhibitor Networking

Thu, 28 July @ 10:30 am - 10:45 am

General Session: The Ethics of Opposition Research

Learn the do’s and don’ts of presenting claims with proper citations to ensure ethical practices in your ad campaigns.

Learn the do's and don'ts of presenting claims with proper citations to ensure ethical practices in your ad campaigns.

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Thu, 28 July @ 10:45 am - 11:45 am

General Session: Expanding your Business in Public Affairs and Corporate America

Hear from successful consultants who will share how working in multiple markets has benefited their business, discuss lessons learned, how you can apply strategy from the corporate world to your […]

Hear from successful consultants who will share how working in multiple markets has benefited their business, discuss lessons learned, how you can apply strategy from the corporate world to your campaign work and how to expand your consulting business to welcome public affairs and corporate clients.

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Thu, 28 July @ 11:45 am - 12:00 pm

Break & Exhibitor Networking

Thu, 28 July @ 12:00 pm - 1:15 pm

Luncheon: Key Midwestern Races for 2022

Sponsored by: Tatango

Top media professionals will share their insights on which midterm races will be the “Super Bowl races” of the Midwest in 2022, and how the outcomes on both sides of […]

Top media professionals will share their insights on which midterm races will be the “Super Bowl races” of the Midwest in 2022, and how the outcomes on both sides of the aisle will impact the region over the next few cycles. 

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Thu, 28 July @ 1:15 pm - 1:30 pm

Break & Exhibitor Networking

Thu, 28 July @ 1:30 pm - 2:15 pm

General Session: Modern Turnout: Breaking Down Silos

Learn how effective and winning campaigns utilize a well-rounded GOTV strategy to ensure voters vote, whether through ballot boxes or absentee voting. Hear from a panel of experts who will […]

Learn how effective and winning campaigns utilize a well-rounded GOTV strategy to ensure voters vote, whether through ballot boxes or absentee voting. Hear from a panel of experts who will share tips on how to ensure turnout in the new era of post-covid elections. 

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Thu, 28 July @ 2:15 pm - 2:45 pm

Break & Exhibitor Networking

Thu, 28 July @ 2:45 pm - 3:30 pm

General Session: How to Develop Clutter-Cutting Creative

Creative is at the center of persuading voters to act, whether the goal is gaining support on a specific issue or fundraising for a campaign. Join creative gurus as they […]

Creative is at the center of persuading voters to act, whether the goal is gaining support on a specific issue or fundraising for a campaign. Join creative gurus as they explore recent examples of effective persuasive creative and share tips on how these tactics can be utilized in your midterm campaigns. 

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