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X-ORIGINAL-URL:https://theaapc.org
X-WR-CALDESC:Events for AAPC
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BEGIN:VTIMEZONE
TZID:UTC
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TZOFFSETFROM:+0000
TZOFFSETTO:+0000
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DTSTART:20210101T000000
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BEGIN:VEVENT
DTSTART;TZID=UTC:20220825T130000
DTEND;TZID=UTC:20220825T130500
DTSTAMP:20260405T121616
CREATED:20220803T153623Z
LAST-MODIFIED:20220803T153623Z
UID:10000224-1661432400-1661432700@theaapc.org
SUMMARY:Welcome Address
DESCRIPTION:
URL:https://theaapc.org/event/digital-politics-welcome-address/
LOCATION:Virtual Conference
CATEGORIES:Digital Politics
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220825T130500
DTEND;TZID=UTC:20220825T133500
DTSTAMP:20260405T121616
CREATED:20220803T154334Z
LAST-MODIFIED:20220818T160904Z
UID:10000225-1661432700-1661434500@theaapc.org
SUMMARY:The Evolution of Political Technology
DESCRIPTION:Join this session to hear Eric Wilson\, Managing Partner at Startup Caucus\, outline how political technology has evolved from Version 1.0 and simply establishing online presences to Version 2.0 and the digitization of legacy campaign functions to now Version 3.0 and digital transformation of campaigning. \n  \nWe have work to do on getting Version 2.0 to the “long tail” – the thousands of state and local campaigns that aren’t served by current business models. And Version 3.0 will mean fundamental shifts in how our industry does business. Platforms and software will follow voters NOT campaigns. Voters’ relationships with candidates will look more like those of the Creator/Influencer economy. And Web 3 and blockchain technology\, like NFTs\, will mean new opportunities for Voters to influence campaigns.
URL:https://theaapc.org/event/the-evolution-of-political-technology/
LOCATION:Virtual Conference
CATEGORIES:Digital Politics
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220825T133500
DTEND;TZID=UTC:20220825T134000
DTSTAMP:20260405T121616
CREATED:20220803T154606Z
LAST-MODIFIED:20220803T154606Z
UID:10000226-1661434500-1661434800@theaapc.org
SUMMARY:Break
DESCRIPTION:
URL:https://theaapc.org/event/break/
LOCATION:Virtual Conference
CATEGORIES:Digital Politics
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220825T134000
DTEND;TZID=UTC:20220825T135000
DTSTAMP:20260405T121616
CREATED:20220803T154731Z
LAST-MODIFIED:20220818T180954Z
UID:10000227-1661434800-1661435400@theaapc.org
SUMMARY:What to Know Now about OTT & Political Advertising for the Fall
DESCRIPTION:The stakes are higher than ever for political campaigns. As political marketers plot their winning fall strategies\, they’re embracing OTT as an essential channel to reach voters. But as more political campaigns ride the streaming wave\, demand for premium OTT inventory is skyrocketing. Savvy political marketers are planning and securing inventory early. \nThe session will unveil findings from two recent OTT surveys and offer insights from strategists and buyers on new data-driven innovations and smart buying strategies for building and executing effective streaming TV ad campaigns. \nKey topics: \n\nInventory scarcity and the importance of premium content\nHow to avoid getting preempted in a saturated advertising market\nThe imperative of brand safety and combating ad fraud\nThe value of in-depth and transparent reporting\nInnovations in OTT targeting capabilities for reaching voters\nHow pairing OTT + linear achieves greater outcomes
URL:https://theaapc.org/event/ted-talk-premion/
LOCATION:Virtual Conference
CATEGORIES:Digital Politics
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220825T135000
DTEND;TZID=UTC:20220825T142000
DTSTAMP:20260405T121616
CREATED:20220803T154851Z
LAST-MODIFIED:20220822T150904Z
UID:10000228-1661435400-1661437200@theaapc.org
SUMMARY:Reach Voters Before November: CTV & OTT Strategies
DESCRIPTION:With only a few months left until the Midterms\, seasoned media buyers and experts will share their tips on utilizing streaming TV to effectively reach voters.
URL:https://theaapc.org/event/reach-voters-before-november-ctv-ott-strategies/
LOCATION:Virtual Conference
CATEGORIES:Digital Politics
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220825T142000
DTEND;TZID=UTC:20220825T143000
DTSTAMP:20260405T121616
CREATED:20220803T155120Z
LAST-MODIFIED:20220818T180927Z
UID:10000229-1661437200-1661437800@theaapc.org
SUMMARY:How to Scale Your Next Texting Campaign
DESCRIPTION:Ready to take your campaign to the next level? Hear from Brittany Comins\, President of Amplify\, and Farz Sokhansanj\, Vice President of Business Development at Prompt.io\, on how to scale your next texting campaign. The fireside-style talk will cover: \n\n\nTexting as a tool in your communications kit \n\n\nShort vs Long Ramping \n\n\nRapid Response
URL:https://theaapc.org/event/ted-talk-prompt-io/
LOCATION:Virtual Conference
CATEGORIES:Digital Politics
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220825T143000
DTEND;TZID=UTC:20220825T143500
DTSTAMP:20260405T121616
CREATED:20220803T155250Z
LAST-MODIFIED:20220803T155250Z
UID:10000230-1661437800-1661438100@theaapc.org
SUMMARY:Break
DESCRIPTION:
URL:https://theaapc.org/event/break-2/
LOCATION:Virtual Conference
CATEGORIES:Digital Politics
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220825T143500
DTEND;TZID=UTC:20220825T150500
DTSTAMP:20260405T121616
CREATED:20220803T155357Z
LAST-MODIFIED:20220816T204838Z
UID:10000231-1661438100-1661439900@theaapc.org
SUMMARY:Targeting Diverse Voters: More than Race & Ethnicity
DESCRIPTION:Voter blocs are more than simply individuals of the same race or ethnicity. Listen as experts in targeting diverse voters discuss the intricacies of these audiences\, considering cultural influences\, educational levels and more and the tools and methods you need to ensure your targeting is on point.
URL:https://theaapc.org/event/targeting-diverse-voters-more-than-race-ethnicity/
LOCATION:Virtual Conference
CATEGORIES:Digital Politics
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220825T150500
DTEND;TZID=UTC:20220825T151500
DTSTAMP:20260405T121616
CREATED:20220803T155610Z
LAST-MODIFIED:20220818T180808Z
UID:10000232-1661439900-1661440500@theaapc.org
SUMMARY:Win Before Election Day with AB/EV Data Targeting
DESCRIPTION:With many voters increasingly choosing to vote prior to election day\, it is crucial to leverage Absentee Ballot and Early Voter data to hone in on your target audiences in the days leading up to the election. i360’s team will discuss targeting AB/EV voters with messaging that will resonate with them\, and how to save digital budgets by removing voters from target universes once they’ve returned their ballot.
URL:https://theaapc.org/event/ted-talk/
LOCATION:Virtual Conference
CATEGORIES:Digital Politics
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220825T151500
DTEND;TZID=UTC:20220825T154500
DTSTAMP:20260405T121616
CREATED:20220803T155930Z
LAST-MODIFIED:20220818T171206Z
UID:10000233-1661440500-1661442300@theaapc.org
SUMMARY:Reach Voters Any Place\, Any Time: Texting Best Practices
DESCRIPTION:Campaign consultants and texting experts share the latest trends in how texting is being utilized ahead of the midterms\, as well as the latest updates on 10DLC and The Campaign Registry. 
URL:https://theaapc.org/event/reach-voters-any-place-any-time-texting-best-practices/
LOCATION:Virtual Conference
CATEGORIES:Digital Politics
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220825T154500
DTEND;TZID=UTC:20220825T161000
DTSTAMP:20260405T121616
CREATED:20220803T160131Z
LAST-MODIFIED:20220822T155539Z
UID:10000234-1661442300-1661443800@theaapc.org
SUMMARY:Meta: Adapting to Advertising Ecosystem & Platform Changes in 2022
DESCRIPTION:Learn best practices for running successful ads about social issues\, elections\, or politics on Meta platforms in 2022.
URL:https://theaapc.org/event/meta-adapting-to-advertising-ecosystem-platform-changes-in-2022/
LOCATION:Virtual Conference
CATEGORIES:Digital Politics
END:VEVENT
END:VCALENDAR