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DTSTART;TZID=America/New_York:20220609T140000
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SUMMARY:Political Direct Mail – Adding Value and Reducing Anxiety with Mail Tracking and Informed Delivery
DESCRIPTION:Direct mail today\, more than ever\, is an essential channel for political campaigns. But there can also be a lot of anxiety around it. You’ve gotten the calls: “My mother-in-law hasn’t received the mail. Did anyone get it?” “Did people receive two pieces on the same day?” “Did our last piece hit the mail on time?” \nMail tracking can take the anxiety out of campaign mail\, both for you and your clients. \nIn this webinar\, Dave Lewis\, the President of SnailWorks\, and a nationally recognized speaker on all things mail\, will show you how to track your mail – it’s easier and more affordable than you may think. He’ll also share what kinds of reports you can expect and how to put them to use. We’ll discuss: \n\nThe mechanics of mail tracking: how it works\, how to track your mail\, and the technical bits you and your team need to put it to work for you and your clients.\nHow to use mail tracking to organize and monitor multiple vendors and campaigns: ensure that your vendors are delivering on their promises\, and reassure your candidates and committees that you are meeting yours.\nTips to master campaign mail even if you’re an old pro: understand the latest changes the Postal Service has implemented\nHow you can use Informed Delivery® to its full advantage: save big on postage and increase your mail’s reach\n\nIf you use direct mail in your campaigns (and you almost certainly do)\, do not miss this essential webinar. \nWebinar courtesy of:
URL:https://theaapc.org/event/political-direct-mail-adding-value-and-reducing-anxiety-with-mail-tracking-and-informed-delivery/
LOCATION:Virtual Webinar
CATEGORIES:Webinars
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220614T130000
DTEND;TZID=America/New_York:20220614T140000
DTSTAMP:20260530T015420
CREATED:20220510T023518Z
LAST-MODIFIED:20220603T140009Z
UID:10000190-1655211600-1655215200@theaapc.org
SUMMARY:A Field Guide to the 2022 Midterms
DESCRIPTION:Join National Journal’s editorial leadership as they unpack the trends revealed so far in this midterm cycle and talk through the critical factors that will decide the fall elections–fundraising\, turnout\, redistricting developments\, candidate recruiting\, and policy. \nYou’ll hear from Charlie Cook\, political analyst for National Journal; Jeff Dufour\, National Journal Editor in Chief; Josh Kraushaar\, Against the Grain Columnist and podcast host; and Kirk Bado\, Managing Editor for National Journal’s Hotline. \n  \nWebinar courtesy of:
URL:https://theaapc.org/event/a-field-guide-to-the-2022-midterms/
LOCATION:Virtual Webinar
CATEGORIES:Webinars
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220621T140000
DTEND;TZID=America/New_York:20220621T144500
DTSTAMP:20260530T015420
CREATED:20220607T133451Z
LAST-MODIFIED:20220607T133451Z
UID:10000198-1655820000-1655822700@theaapc.org
SUMMARY:The Direct Mail Effect: What Virginia Voters in 2021 Tells us About 2022
DESCRIPTION:Join a panel of campaign experts as they dissect voter insights from Virginia’s 2021 gubernatorial race and translate what it means for 2022 Midterm Election turnout. Since 2016\, the United States Postal Service® has partnered with AAPC to conduct post-election research and developed seven joint white papers\, including this year’s paper\, “The Direct Mail Effect”. Don’t miss out on this opportunity to be part of a conversation with campaign experts as they discuss timing\, tailoring\, and targeting your messaging in order to communicate with voters authentically. \nSpeakers include:  \n\nDanielle Cendejas\, Senior Vice President\, The Strategy Group; AAPC Board Member\nDan Hazelwood\, Founder & Creative Director\, Targeted Creative Communications; AAPC Board Member\nColleen Learch\, President\, KRC Research\nEddie Alvarran\, Manager Sales Industry Strategy\, United States Postal Service\nSteve Bassermann\, Senior Vice President\, Public Affairs\, Weber Shandwick\n\nWebinar courtesy of:
URL:https://theaapc.org/event/the-direct-mail-effect-what-virginia-voters-in-2021-tells-us-about-2022/
LOCATION:Virtual Webinar
CATEGORIES:Webinars
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220622T140000
DTEND;TZID=America/New_York:20220622T150000
DTSTAMP:20260530T015420
CREATED:20220603T153656Z
LAST-MODIFIED:20220608T201700Z
UID:10000197-1655906400-1655910000@theaapc.org
SUMMARY:How the Best in the Business are using a Holistic TV + CTV Strategy to Achieve Mass Reach
DESCRIPTION:Fresh figures show that 54 percent of Americans have never or no longer subscribe to cable TV\, according to a survey conducted by YouGov and The Trade Desk late last year. For the TV ecosystem\, this is a significant threshold as more than half of American TV viewers are finding new ways to access content. So\, what does this mean for your campaign strategy for this year’s midterms\, and beyond? And\, how can you create a complementary linear TV and Connected TV strategy to reach voters effectively? Tune in to learn how. \nSpeakers include:  \n\nMike Hudkins\, Senior Account Executive\, The Trade Desk\nErica Monteith\, Senior Vice President\, GMMB\n\n  \nWebinar courtesy of:
URL:https://theaapc.org/event/how-the-best-in-the-business-are-using-a-holistic-tv-ctv-strategy-to-achieve-mass-reach/
LOCATION:Virtual Webinar
CATEGORIES:Webinars
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DTSTART;TZID=America/New_York:20220623T140000
DTEND;TZID=America/New_York:20220623T150000
DTSTAMP:20260530T015420
CREATED:20220607T135535Z
LAST-MODIFIED:20220613T145935Z
UID:10000199-1655992800-1655996400@theaapc.org
SUMMARY:Keeping a Pulse on Midterm Voter Sentiment with AI-Driven Insights
DESCRIPTION:Current events are unfolding fast and furiously\, and it impacts every vote. Inflation\, gun control\, the war in Ukraine\, and the pending Supreme Court ruling on abortion are among the pressing issues voters will consider these midterm elections. But voters will also be hearing about crime\, education\, immigration\, and jobs before casting their ballots. Both Republicans and Democrats face an uphill battle to rally their base and swing voters in these midterm elections as events continue to unfold. Political campaigns must be ready for and adaptable to change at a moment’s notice. Resonate’s proprietary data reveals real-time\, AI-driven insights regarding consumer sentiment on these pressing issues\, as well as insights on the demographics\, psychographics\, values\, and motivations of today’s voters. Join us to learn where they stand today — and how to win them over. \nSpeakers include:  \n\nJohanna Ure\, Sales Strategy Analyst\, Resonate\nRose Elam\, Sales Engineer\, Resonate\n\nWebinar courtesy of:
URL:https://theaapc.org/event/keeping-a-pulse-on-midterm-voter-sentiment-with-ai-driven-insights/
LOCATION:Virtual Webinar
CATEGORIES:Webinars
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