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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220810T130000
DTEND;TZID=America/New_York:20220810T140000
DTSTAMP:20260417T002156
CREATED:20220712T201255Z
LAST-MODIFIED:20220805T194336Z
UID:10000222-1660136400-1660140000@theaapc.org
SUMMARY:The Price is Right: Expert Tips on How to Monetize Texting
DESCRIPTION:Join Bryan McPartlan\, former Vice President and Data Director at C3 Public Strategies\, to learn how to find your ideal target customer\, price and sell on value\, and maximize your revenue with texting. \nIn this LIVE webinar\, Bryan will reveal expert tips (he probably shouldn’t share) on how to monetize texting services and identify upsell opportunities. \nWhat will you learn: \n👉 How to say no and only prioritize the ideal clients \n👉 How to price and sell on value \n👉 How to monetize texting services \n               👉Upsell opportunities  \n               👉Add-on services \nBryan is a veteran AAPC member and Pollies Award winner who is an expert in political campaign strategy\, grassroots efforts\, coalition building\, volunteer recruitment and management\, and data analysis. \nFarz Sokhansanj is the VP of Business Development at Prompt.io. Before joining Prompt.io\, he managed API integrated partner relationships and the developer ecosystem at NationBuilder. \nWebinar courtesy of: \n \nNote: All times are in EDT.
URL:https://theaapc.org/event/the-price-is-right-expert-tips-on-how-to-monetize-texting/
LOCATION:Virtual Webinar
CATEGORIES:Webinars
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220809T140000
DTEND;TZID=America/New_York:20220809T144500
DTSTAMP:20260417T002156
CREATED:20220707T202303Z
LAST-MODIFIED:20220803T200251Z
UID:10000220-1660053600-1660056300@theaapc.org
SUMMARY:Targeting Voters Authentically & Effectively This Cycle
DESCRIPTION:A panel of campaign experts will discuss how different voter demographics engage with and respond to different campaign tactics and messaging. As campaigns enter the final stretch of the Midterm Election\, the United States Postal Service will convene a conversation aimed at delivering actionable insights and tactics for reaching a diverse electorate. \nSpeakers include:  \n\nPaul Del Signore\, Sales Executive & National Political Mail Strategist\, USPS\nJoshua Ulibarri\, Partner\, Lake Research Partners\nBrenda Gianiny\, Founding Principal\, Axis Research\nColleen Learch\, President\, KRC Research\nSteve Bassermann\, Senior Vice President\, Public Affairs\, Weber Shandwick\n\n\nWebinar courtesy of:
URL:https://theaapc.org/event/targeting-voters-authentically-effectively-this-cycle/
LOCATION:Virtual Webinar
CATEGORIES:Webinars
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220720T140000
DTEND;TZID=America/New_York:20220720T150000
DTSTAMP:20260417T002156
CREATED:20220628T180137Z
LAST-MODIFIED:20220711T134908Z
UID:10000214-1658325600-1658329200@theaapc.org
SUMMARY:Why Podcast Advertising Now Outperforms Social Media
DESCRIPTION:Podcast Advertising is the next great interaction point to drive campaign engagement with voters. Join experts from AdvertiseCast on July 20th to learn how incorporating podcast advertising into your media mix before the November midterms will impact your campaigns. \nSpeakers include: \n\nLaurel Earhart\, Vice President of Political Advertising\, AdvertiseCast\n\nPatrick Dolan\, Advisor\, Investor\, Entrepreneur\, former President and COO of the IAB\n\n\nDave Hanley\, Chief Revenue Officer\, AdvertiseCast\n\n\nWebinar courtesy of:
URL:https://theaapc.org/event/why-podcast-advertising-now-outperforms-social-media/
LOCATION:Virtual Webinar
CATEGORIES:Webinars
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220719T140000
DTEND;TZID=America/New_York:20220719T150000
DTSTAMP:20260417T002156
CREATED:20220623T153035Z
LAST-MODIFIED:20220715T182943Z
UID:10000213-1658239200-1658242800@theaapc.org
SUMMARY:How Peer to Peer Texting Can Ignite Voter Engagement
DESCRIPTION:Join Text Request to learn more about how Peer to Peer (p2p) texting can ignite voter engagement. We will go through the steps in setting up a p2p campaign so that it receives the highest deliverability possible\, cover your compliance questions\, and share our best practices for increasing voter engagement. \nSpeakers include: \n\nBrian Elrod\, President & CEO\, Text Request\n\nWebinar courtesy of: \n \n 
URL:https://theaapc.org/event/how-peer-to-peer-texting-can-ignite-voter-engagement/
LOCATION:Virtual Webinar
CATEGORIES:Webinars
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220623T140000
DTEND;TZID=America/New_York:20220623T150000
DTSTAMP:20260417T002156
CREATED:20220607T135535Z
LAST-MODIFIED:20220613T145935Z
UID:10000199-1655992800-1655996400@theaapc.org
SUMMARY:Keeping a Pulse on Midterm Voter Sentiment with AI-Driven Insights
DESCRIPTION:Current events are unfolding fast and furiously\, and it impacts every vote. Inflation\, gun control\, the war in Ukraine\, and the pending Supreme Court ruling on abortion are among the pressing issues voters will consider these midterm elections. But voters will also be hearing about crime\, education\, immigration\, and jobs before casting their ballots. Both Republicans and Democrats face an uphill battle to rally their base and swing voters in these midterm elections as events continue to unfold. Political campaigns must be ready for and adaptable to change at a moment’s notice. Resonate’s proprietary data reveals real-time\, AI-driven insights regarding consumer sentiment on these pressing issues\, as well as insights on the demographics\, psychographics\, values\, and motivations of today’s voters. Join us to learn where they stand today — and how to win them over. \nSpeakers include:  \n\nJohanna Ure\, Sales Strategy Analyst\, Resonate\nRose Elam\, Sales Engineer\, Resonate\n\nWebinar courtesy of:
URL:https://theaapc.org/event/keeping-a-pulse-on-midterm-voter-sentiment-with-ai-driven-insights/
LOCATION:Virtual Webinar
CATEGORIES:Webinars
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220622T140000
DTEND;TZID=America/New_York:20220622T150000
DTSTAMP:20260417T002156
CREATED:20220603T153656Z
LAST-MODIFIED:20220608T201700Z
UID:10000197-1655906400-1655910000@theaapc.org
SUMMARY:How the Best in the Business are using a Holistic TV + CTV Strategy to Achieve Mass Reach
DESCRIPTION:Fresh figures show that 54 percent of Americans have never or no longer subscribe to cable TV\, according to a survey conducted by YouGov and The Trade Desk late last year. For the TV ecosystem\, this is a significant threshold as more than half of American TV viewers are finding new ways to access content. So\, what does this mean for your campaign strategy for this year’s midterms\, and beyond? And\, how can you create a complementary linear TV and Connected TV strategy to reach voters effectively? Tune in to learn how. \nSpeakers include:  \n\nMike Hudkins\, Senior Account Executive\, The Trade Desk\nErica Monteith\, Senior Vice President\, GMMB\n\n  \nWebinar courtesy of:
URL:https://theaapc.org/event/how-the-best-in-the-business-are-using-a-holistic-tv-ctv-strategy-to-achieve-mass-reach/
LOCATION:Virtual Webinar
CATEGORIES:Webinars
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220621T140000
DTEND;TZID=America/New_York:20220621T144500
DTSTAMP:20260417T002156
CREATED:20220607T133451Z
LAST-MODIFIED:20220607T133451Z
UID:10000198-1655820000-1655822700@theaapc.org
SUMMARY:The Direct Mail Effect: What Virginia Voters in 2021 Tells us About 2022
DESCRIPTION:Join a panel of campaign experts as they dissect voter insights from Virginia’s 2021 gubernatorial race and translate what it means for 2022 Midterm Election turnout. Since 2016\, the United States Postal Service® has partnered with AAPC to conduct post-election research and developed seven joint white papers\, including this year’s paper\, “The Direct Mail Effect”. Don’t miss out on this opportunity to be part of a conversation with campaign experts as they discuss timing\, tailoring\, and targeting your messaging in order to communicate with voters authentically. \nSpeakers include:  \n\nDanielle Cendejas\, Senior Vice President\, The Strategy Group; AAPC Board Member\nDan Hazelwood\, Founder & Creative Director\, Targeted Creative Communications; AAPC Board Member\nColleen Learch\, President\, KRC Research\nEddie Alvarran\, Manager Sales Industry Strategy\, United States Postal Service\nSteve Bassermann\, Senior Vice President\, Public Affairs\, Weber Shandwick\n\nWebinar courtesy of:
URL:https://theaapc.org/event/the-direct-mail-effect-what-virginia-voters-in-2021-tells-us-about-2022/
LOCATION:Virtual Webinar
CATEGORIES:Webinars
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220614T130000
DTEND;TZID=America/New_York:20220614T140000
DTSTAMP:20260417T002156
CREATED:20220510T023518Z
LAST-MODIFIED:20220603T140009Z
UID:10000190-1655211600-1655215200@theaapc.org
SUMMARY:A Field Guide to the 2022 Midterms
DESCRIPTION:Join National Journal’s editorial leadership as they unpack the trends revealed so far in this midterm cycle and talk through the critical factors that will decide the fall elections–fundraising\, turnout\, redistricting developments\, candidate recruiting\, and policy. \nYou’ll hear from Charlie Cook\, political analyst for National Journal; Jeff Dufour\, National Journal Editor in Chief; Josh Kraushaar\, Against the Grain Columnist and podcast host; and Kirk Bado\, Managing Editor for National Journal’s Hotline. \n  \nWebinar courtesy of:
URL:https://theaapc.org/event/a-field-guide-to-the-2022-midterms/
LOCATION:Virtual Webinar
CATEGORIES:Webinars
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220609T140000
DTEND;TZID=America/New_York:20220609T150000
DTSTAMP:20260417T002156
CREATED:20220502T230911Z
LAST-MODIFIED:20220606T182444Z
UID:10000187-1654783200-1654786800@theaapc.org
SUMMARY:Political Direct Mail – Adding Value and Reducing Anxiety with Mail Tracking and Informed Delivery
DESCRIPTION:Direct mail today\, more than ever\, is an essential channel for political campaigns. But there can also be a lot of anxiety around it. You’ve gotten the calls: “My mother-in-law hasn’t received the mail. Did anyone get it?” “Did people receive two pieces on the same day?” “Did our last piece hit the mail on time?” \nMail tracking can take the anxiety out of campaign mail\, both for you and your clients. \nIn this webinar\, Dave Lewis\, the President of SnailWorks\, and a nationally recognized speaker on all things mail\, will show you how to track your mail – it’s easier and more affordable than you may think. He’ll also share what kinds of reports you can expect and how to put them to use. We’ll discuss: \n\nThe mechanics of mail tracking: how it works\, how to track your mail\, and the technical bits you and your team need to put it to work for you and your clients.\nHow to use mail tracking to organize and monitor multiple vendors and campaigns: ensure that your vendors are delivering on their promises\, and reassure your candidates and committees that you are meeting yours.\nTips to master campaign mail even if you’re an old pro: understand the latest changes the Postal Service has implemented\nHow you can use Informed Delivery® to its full advantage: save big on postage and increase your mail’s reach\n\nIf you use direct mail in your campaigns (and you almost certainly do)\, do not miss this essential webinar. \nWebinar courtesy of:
URL:https://theaapc.org/event/political-direct-mail-adding-value-and-reducing-anxiety-with-mail-tracking-and-informed-delivery/
LOCATION:Virtual Webinar
CATEGORIES:Webinars
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220509T153000
DTEND;TZID=America/New_York:20220509T163000
DTSTAMP:20260417T002156
CREATED:20220420T021534Z
LAST-MODIFIED:20220505T194748Z
UID:10000175-1652110200-1652113800@theaapc.org
SUMMARY:Making the Most of Pollies 22
DESCRIPTION:The Pollie Conference is the largest gathering of political consultants of the year\, and offers dozens of networking opportunities throughout the conference! With over 500 individuals in attendance\, what is the best way to make the most of your time at Pollies and expand your network? Join us on May 9th to hear tips and tricks from seasoned Pollie attendees on how they’ve maximized their time at Pollies over the years to grow their business and build lasting relationships! \nSpeakers include: \n\nDanielle Cendejas\, The Strategy Group\nChristine Cockley\, Talent Optimization Coordinator at Mix Talent \, 2021 AAPC Foundation Scholarship Recipient\nLuis S. Herrero\, 303.Digital LLP\nMarty Stone\, Stones’ Phones\nHolly Turner\, Stampede America
URL:https://theaapc.org/event/making-the-most-of-pollies-22/
LOCATION:Virtual Webinar
CATEGORIES:Webinars
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220421T140000
DTEND;TZID=America/New_York:20220421T150000
DTSTAMP:20260417T002156
CREATED:20220322T150020Z
LAST-MODIFIED:20220406T180016Z
UID:10000169-1650549600-1650553200@theaapc.org
SUMMARY:2022 Primary Voter Landscape: 10 AI-Driven Voter Segments You Need to Win Midterms
DESCRIPTION:Each election cycle\, campaigns are tasked with the impossible: tap into the hearts and minds of voters based on how they are impacted by a world that none of us could have anticipated just two years ago. Here at Resonate\, we’ve leveraged AI and deep learning to unlock the reality of today’s complex voter landscape. The result is an eligible U.S. electorate cleanly defined across 10 distinct segments based on a unique set of insights that will influence candidate choice in the 2022 primaries. Join us April 21 to meet the 2022 voters and learn: \n– The #1 issue driving each voter persona to cast their vote \n– Who they voted for in 2020 and where they stand on that candidate today \n– The top values that strike a chord with each persona and what pulls their heartstrings \n– Policies that motivate these voters to take political action \nResonate’s proprietary\, AI-driven voter intelligence data is tracking these voters in real-time because we know fresh data is the only data that resonates. Join us to get one step closer to victory. \nSpeakers include: \n\nAlexander Jones\, Senior Survey Analyst​\, Resonate\nBrent Waddington\, Senior Director\, Research & Operations​\, Resonate\n\nWebinar courtesy of:
URL:https://theaapc.org/event/2022-primary-voter-landscape-10-ai-driven-voter-segments-you-need-to-win-midterms/
LOCATION:Virtual Webinar
CATEGORIES:Webinars
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220210T140000
DTEND;TZID=America/New_York:20220210T150000
DTSTAMP:20260417T002156
CREATED:20220128T152649Z
LAST-MODIFIED:20220128T184659Z
UID:10000158-1644501600-1644505200@theaapc.org
SUMMARY:Answering Your 10DLC Questions
DESCRIPTION:Everyone is eager to have their questions about 10DLC and The Campaign Registry answered\, especially as the registration deadline comes more into focus. Krishna Ghodiwala\, founder and CEO of Text Surge\, and Thomas Peters\, founder and CEO of RumbleUp\, will walk us through the 10DLC registration process and answer questions related to The Campaign Registry and what they expect to see in the weeks and months ahead.
URL:https://theaapc.org/event/answering-your-10dlc-questions/
LOCATION:Virtual Webinar
CATEGORIES:Webinars
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220202T140000
DTEND;TZID=America/New_York:20220202T143000
DTSTAMP:20260417T002156
CREATED:20220114T184224Z
LAST-MODIFIED:20220117T140207Z
UID:10000156-1643810400-1643812200@theaapc.org
SUMMARY:Optimize Your Local Media Buys to Reach Swing Voters
DESCRIPTION:Nielsen will use its powerful local media tools to look back at the Georgia Runoff Election from January 2021 to analyze political ad spend. Nielsen’s Local Media Impact media planning platform can assess how TV\, Radio\, Digital\, Social and Connected TV can optimize swing voter reach. Learn strategies that could give you an edge in the upcoming election cycle. \nPresenter: Tony Hereau\, Vice President of Cross Platform Insights\, Nielsen \nThis webinar is courtesy of:  \n \n \n  \nAbout Tony Hereau \nAs Vice President of Cross Platform Insights\, Tony Hereau is leveraging the full suite of Nielsen’s services to show how the media landscape continues to evolve with changing consumer habits. With over 20 years of experience in the buying and selling of media\, Tony’s insights can tell us where we have been and where we are going.\n 
URL:https://theaapc.org/event/optimize-your-local-media-buys-to-reach-swing-voters/
CATEGORIES:Webinars
LOCATION:https://www.eventbrite.com/e/optimize-your-local-media-buys-to-reach-swing-voters-tickets-243225573237
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220126T140000
DTEND;TZID=America/New_York:20220126T150000
DTSTAMP:20260417T002156
CREATED:20220114T162239Z
LAST-MODIFIED:20220117T140422Z
UID:10000154-1643205600-1643209200@theaapc.org
SUMMARY:Textpert AMA: Political Texting Tips for 2022
DESCRIPTION:With political texting becoming more necessary than ever as an engagement tactic\, we’ll see a dramatic rise in text volumes during the midterm cycle. Learn how to outsmart your opponents and do it right before we’re in the thick of it all. \nJoin Prompt.io for a Reddit-style AMA (Ask-Me-Anything) panel of texting experts to hear about best practices and upcoming developments in the texting space for 2022. Prompt.io is a robust texting platform for political organizations\, advocacy groups\, nonprofits and commercial uses. Prompt.io offers texting via fully registered and compliant 10DLC\, toll-free and shortcode. \nModerated by: Farz Sokhansanj\, VP of Business Development\, Prompt.io \nSpeakers include:  \n\nTommy Knepper\, President and Co-Founder\, In Field Strategies\nLloyd Cotler\, Principal\, Banter Messaging\nDebra Cleaver\, Founder and CEO\, VoteAmerica\nBrenna Cully\, Customer Success Manager\, Prompt.io\n\nThis webinar is courtesy of: 
URL:https://theaapc.org/event/textpert-ama-political-texting-tips-for-2022/
CATEGORIES:Webinars
LOCATION:https://www.eventbrite.com/e/textpert-ama-political-texting-tips-for-2022-tickets-230447714317
END:VEVENT
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