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SUMMARY:Optimize Your Local Media Buys to Reach Swing Voters
DESCRIPTION:Nielsen will use its powerful local media tools to look back at the Georgia Runoff Election from January 2021 to analyze political ad spend. Nielsen’s Local Media Impact media planning platform can assess how TV\, Radio\, Digital\, Social and Connected TV can optimize swing voter reach. Learn strategies that could give you an edge in the upcoming election cycle. \nPresenter: Tony Hereau\, Vice President of Cross Platform Insights\, Nielsen \nThis webinar is courtesy of:  \n \n \n  \nAbout Tony Hereau \nAs Vice President of Cross Platform Insights\, Tony Hereau is leveraging the full suite of Nielsen’s services to show how the media landscape continues to evolve with changing consumer habits. With over 20 years of experience in the buying and selling of media\, Tony’s insights can tell us where we have been and where we are going.\n 
URL:https://theaapc.org/event/optimize-your-local-media-buys-to-reach-swing-voters/
CATEGORIES:Webinars
LOCATION:https://www.eventbrite.com/e/optimize-your-local-media-buys-to-reach-swing-voters-tickets-243225573237
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SUMMARY:Textpert AMA: Political Texting Tips for 2022
DESCRIPTION:With political texting becoming more necessary than ever as an engagement tactic\, we’ll see a dramatic rise in text volumes during the midterm cycle. Learn how to outsmart your opponents and do it right before we’re in the thick of it all. \nJoin Prompt.io for a Reddit-style AMA (Ask-Me-Anything) panel of texting experts to hear about best practices and upcoming developments in the texting space for 2022. Prompt.io is a robust texting platform for political organizations\, advocacy groups\, nonprofits and commercial uses. Prompt.io offers texting via fully registered and compliant 10DLC\, toll-free and shortcode. \nModerated by: Farz Sokhansanj\, VP of Business Development\, Prompt.io \nSpeakers include:  \n\nTommy Knepper\, President and Co-Founder\, In Field Strategies\nLloyd Cotler\, Principal\, Banter Messaging\nDebra Cleaver\, Founder and CEO\, VoteAmerica\nBrenna Cully\, Customer Success Manager\, Prompt.io\n\nThis webinar is courtesy of: 
URL:https://theaapc.org/event/textpert-ama-political-texting-tips-for-2022/
CATEGORIES:Webinars
LOCATION:https://www.eventbrite.com/e/textpert-ama-political-texting-tips-for-2022-tickets-230447714317
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