Breakout: Art of the Pitch and Closing the Deal

Discover the practical strategies and tips for crafting and delivering successful business pitches that will help you win over clients. The session will cover various aspects of the pitching process, including how to get the meeting, conduct research, develop a strategy, create a compelling presentation, deliver the pitch and build strong client relationships that will […]

Breakout: Strategies for Getting Press Coverage

This session will explore strategies campaigns have used for bringing attention to state and local campaigns in areas where traditional news sources are no longer available.  Learn the earned media strategies that can be used when local press disappears that will reach voters and raise awareness about your candidate.

Breakout: Winning Elections with Good Creative

Creative directors who have worked on successful political campaigns will offer their insights and best practices for crafting compelling and memorable creative that speaks to a candidate's values and messaging. Learn how to measure the impact of creative direction on voter engagement and turnout.

Breakout: Targeting, Polling and Audience Modeling

Where does one end and the other begin?  Why is it getting more difficult and costly to do these critical campaign functions?  Learn how to meet these challenges, stay compliant and within budget.

Luncheon General Session: Crafting the Right Media Mix

A panel of experts will share how they navigate the changing media landscape to optimize spending in a multi-platform world to reach voters effectively. The session will also examine how media is being consumed today and the trends shaping media consumption.