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DTSTART;TZID=America/New_York:20220609T140000
DTEND;TZID=America/New_York:20220609T150000
DTSTAMP:20260514T082325
CREATED:20220502T230911Z
LAST-MODIFIED:20220606T182444Z
UID:10000187-1654783200-1654786800@theaapc.org
SUMMARY:Political Direct Mail – Adding Value and Reducing Anxiety with Mail Tracking and Informed Delivery
DESCRIPTION:Direct mail today\, more than ever\, is an essential channel for political campaigns. But there can also be a lot of anxiety around it. You’ve gotten the calls: “My mother-in-law hasn’t received the mail. Did anyone get it?” “Did people receive two pieces on the same day?” “Did our last piece hit the mail on time?” \nMail tracking can take the anxiety out of campaign mail\, both for you and your clients. \nIn this webinar\, Dave Lewis\, the President of SnailWorks\, and a nationally recognized speaker on all things mail\, will show you how to track your mail – it’s easier and more affordable than you may think. He’ll also share what kinds of reports you can expect and how to put them to use. We’ll discuss: \n\nThe mechanics of mail tracking: how it works\, how to track your mail\, and the technical bits you and your team need to put it to work for you and your clients.\nHow to use mail tracking to organize and monitor multiple vendors and campaigns: ensure that your vendors are delivering on their promises\, and reassure your candidates and committees that you are meeting yours.\nTips to master campaign mail even if you’re an old pro: understand the latest changes the Postal Service has implemented\nHow you can use Informed Delivery® to its full advantage: save big on postage and increase your mail’s reach\n\nIf you use direct mail in your campaigns (and you almost certainly do)\, do not miss this essential webinar. \nWebinar courtesy of:
URL:https://theaapc.org/event/political-direct-mail-adding-value-and-reducing-anxiety-with-mail-tracking-and-informed-delivery/
LOCATION:Virtual Webinar
CATEGORIES:Webinars
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220614T130000
DTEND;TZID=America/New_York:20220614T140000
DTSTAMP:20260514T082325
CREATED:20220510T023518Z
LAST-MODIFIED:20220603T140009Z
UID:10000190-1655211600-1655215200@theaapc.org
SUMMARY:A Field Guide to the 2022 Midterms
DESCRIPTION:Join National Journal’s editorial leadership as they unpack the trends revealed so far in this midterm cycle and talk through the critical factors that will decide the fall elections–fundraising\, turnout\, redistricting developments\, candidate recruiting\, and policy. \nYou’ll hear from Charlie Cook\, political analyst for National Journal; Jeff Dufour\, National Journal Editor in Chief; Josh Kraushaar\, Against the Grain Columnist and podcast host; and Kirk Bado\, Managing Editor for National Journal’s Hotline. \n  \nWebinar courtesy of:
URL:https://theaapc.org/event/a-field-guide-to-the-2022-midterms/
LOCATION:Virtual Webinar
CATEGORIES:Webinars
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220621T140000
DTEND;TZID=America/New_York:20220621T144500
DTSTAMP:20260514T082325
CREATED:20220607T133451Z
LAST-MODIFIED:20220607T133451Z
UID:10000198-1655820000-1655822700@theaapc.org
SUMMARY:The Direct Mail Effect: What Virginia Voters in 2021 Tells us About 2022
DESCRIPTION:Join a panel of campaign experts as they dissect voter insights from Virginia’s 2021 gubernatorial race and translate what it means for 2022 Midterm Election turnout. Since 2016\, the United States Postal Service® has partnered with AAPC to conduct post-election research and developed seven joint white papers\, including this year’s paper\, “The Direct Mail Effect”. Don’t miss out on this opportunity to be part of a conversation with campaign experts as they discuss timing\, tailoring\, and targeting your messaging in order to communicate with voters authentically. \nSpeakers include:  \n\nDanielle Cendejas\, Senior Vice President\, The Strategy Group; AAPC Board Member\nDan Hazelwood\, Founder & Creative Director\, Targeted Creative Communications; AAPC Board Member\nColleen Learch\, President\, KRC Research\nEddie Alvarran\, Manager Sales Industry Strategy\, United States Postal Service\nSteve Bassermann\, Senior Vice President\, Public Affairs\, Weber Shandwick\n\nWebinar courtesy of:
URL:https://theaapc.org/event/the-direct-mail-effect-what-virginia-voters-in-2021-tells-us-about-2022/
LOCATION:Virtual Webinar
CATEGORIES:Webinars
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220622T140000
DTEND;TZID=America/New_York:20220622T150000
DTSTAMP:20260514T082325
CREATED:20220603T153656Z
LAST-MODIFIED:20220608T201700Z
UID:10000197-1655906400-1655910000@theaapc.org
SUMMARY:How the Best in the Business are using a Holistic TV + CTV Strategy to Achieve Mass Reach
DESCRIPTION:Fresh figures show that 54 percent of Americans have never or no longer subscribe to cable TV\, according to a survey conducted by YouGov and The Trade Desk late last year. For the TV ecosystem\, this is a significant threshold as more than half of American TV viewers are finding new ways to access content. So\, what does this mean for your campaign strategy for this year’s midterms\, and beyond? And\, how can you create a complementary linear TV and Connected TV strategy to reach voters effectively? Tune in to learn how. \nSpeakers include:  \n\nMike Hudkins\, Senior Account Executive\, The Trade Desk\nErica Monteith\, Senior Vice President\, GMMB\n\n  \nWebinar courtesy of:
URL:https://theaapc.org/event/how-the-best-in-the-business-are-using-a-holistic-tv-ctv-strategy-to-achieve-mass-reach/
LOCATION:Virtual Webinar
CATEGORIES:Webinars
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220623T140000
DTEND;TZID=America/New_York:20220623T150000
DTSTAMP:20260514T082325
CREATED:20220607T135535Z
LAST-MODIFIED:20220613T145935Z
UID:10000199-1655992800-1655996400@theaapc.org
SUMMARY:Keeping a Pulse on Midterm Voter Sentiment with AI-Driven Insights
DESCRIPTION:Current events are unfolding fast and furiously\, and it impacts every vote. Inflation\, gun control\, the war in Ukraine\, and the pending Supreme Court ruling on abortion are among the pressing issues voters will consider these midterm elections. But voters will also be hearing about crime\, education\, immigration\, and jobs before casting their ballots. Both Republicans and Democrats face an uphill battle to rally their base and swing voters in these midterm elections as events continue to unfold. Political campaigns must be ready for and adaptable to change at a moment’s notice. Resonate’s proprietary data reveals real-time\, AI-driven insights regarding consumer sentiment on these pressing issues\, as well as insights on the demographics\, psychographics\, values\, and motivations of today’s voters. Join us to learn where they stand today — and how to win them over. \nSpeakers include:  \n\nJohanna Ure\, Sales Strategy Analyst\, Resonate\nRose Elam\, Sales Engineer\, Resonate\n\nWebinar courtesy of:
URL:https://theaapc.org/event/keeping-a-pulse-on-midterm-voter-sentiment-with-ai-driven-insights/
LOCATION:Virtual Webinar
CATEGORIES:Webinars
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220627T180000
DTEND;TZID=UTC:20220627T200000
DTSTAMP:20260514T082325
CREATED:20220503T180833Z
LAST-MODIFIED:20220608T161138Z
UID:10000188-1656352800-1656360000@theaapc.org
SUMMARY:Joint Reception with the Sacramento Press Club
DESCRIPTION:
URL:https://theaapc.org/event/joint-reception-with-the-sacramento-press-club/
LOCATION:Cafeteria 15L
CATEGORIES:2022 CA Regional
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220628T080000
DTEND;TZID=UTC:20220628T090000
DTSTAMP:20260514T082325
CREATED:20220421T135020Z
LAST-MODIFIED:20220615T160654Z
UID:10000176-1656403200-1656406800@theaapc.org
SUMMARY:Breakfast & Registration
DESCRIPTION:
URL:https://theaapc.org/event/breakfast-registration/
LOCATION:All sessions will take place at the Sheraton Grand Sacramento Hotel\, Magnolia Ballroom
CATEGORIES:2022 CA Regional
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220628T080000
DTEND;TZID=America/New_York:20220628T163000
DTSTAMP:20260514T082325
CREATED:20220314T182803Z
LAST-MODIFIED:20220421T135242Z
UID:10000168-1656403200-1656433800@theaapc.org
SUMMARY:2022 California Regional Conference
DESCRIPTION:Join AAPC in Sacramento\, CA on June 28th for a day-long conference full of networking\, education sessions and more!
URL:https://theaapc.org/event/2022-california-regional-conference/
LOCATION:Sheraton Grand Sacramento Hotel\, Sacramento\, CA\, United States
CATEGORIES:Conferences
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220628T090000
DTEND;TZID=UTC:20220628T100000
DTSTAMP:20260514T082325
CREATED:20220421T135346Z
LAST-MODIFIED:20220530T094525Z
UID:10000177-1656406800-1656410400@theaapc.org
SUMMARY:General Session: Deep Dive into the June Primary
DESCRIPTION:Join targeting experts as we take a deep dive into the California June primary results.  What were the biggest surprises?  Did redistricting bring real change\, or more of the same?  Did we see new power players emerge? \n  \n 
URL:https://theaapc.org/event/deep-dive-into-the-june-primary/
LOCATION:MI
CATEGORIES:2022 CA Regional
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220628T100000
DTEND;TZID=UTC:20220628T103000
DTSTAMP:20260514T082325
CREATED:20220421T135626Z
LAST-MODIFIED:20220421T135643Z
UID:10000178-1656410400-1656412200@theaapc.org
SUMMARY:Break & Exhibitor Networking
DESCRIPTION:
URL:https://theaapc.org/event/break-exhibitor-networking-5/
LOCATION:MI
CATEGORIES:2022 CA Regional
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220628T103000
DTEND;TZID=UTC:20220628T104500
DTSTAMP:20260514T082325
CREATED:20220421T135750Z
LAST-MODIFIED:20220621T181410Z
UID:10000179-1656412200-1656413100@theaapc.org
SUMMARY:General Session: Understanding CA Voter Sentiment with AI-Driven Data
DESCRIPTION:
URL:https://theaapc.org/event/general-session-industry-perspective/
LOCATION:MI
CATEGORIES:2022 CA Regional
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220628T104500
DTEND;TZID=UTC:20220628T114500
DTSTAMP:20260514T082325
CREATED:20220421T135851Z
LAST-MODIFIED:20220613T143849Z
UID:10000180-1656413100-1656416700@theaapc.org
SUMMARY:General Session: Building a Thriving Consulting Business
DESCRIPTION:Successful consultants will discuss their best business decisions and biggest mistakes\, must-haves for any consultant\, and opportunities in California in the 2024 cycle. \n  \n 
URL:https://theaapc.org/event/building-a-thriving-consulting-business/
LOCATION:MI
CATEGORIES:2022 CA Regional
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220628T115000
DTEND;TZID=UTC:20220628T120000
DTSTAMP:20260514T082325
CREATED:20220421T140005Z
LAST-MODIFIED:20220623T213333Z
UID:10000181-1656417000-1656417600@theaapc.org
SUMMARY:General Session: The Direct Mail Effect in California and Beyond
DESCRIPTION:Hear from United States Postal Service Direct Mail expert Brenda Manos about the role direct mail played in the California primaries. Plus\, learn about new research released by USPS\, which highlights key insights and recommendations for targeting and engaging voters for future elections.
URL:https://theaapc.org/event/industry-perspective/
LOCATION:MI
CATEGORIES:2022 CA Regional
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220628T121500
DTEND;TZID=UTC:20220628T131500
DTSTAMP:20260514T082325
CREATED:20220421T140302Z
LAST-MODIFIED:20220622T142712Z
UID:10000182-1656418500-1656422100@theaapc.org
SUMMARY:Luncheon: The New California Legislature
DESCRIPTION:A panel of top journalists will take a look at the changes in the California legislature. With a third of the legislature terming out\, will we see a new policy agenda?  Who are the rising stars?  Who will win key leadership positions? \n 
URL:https://theaapc.org/event/the-new-california-legislature/
LOCATION:MI
CATEGORIES:2022 CA Regional
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220628T133000
DTEND;TZID=UTC:20220628T141500
DTSTAMP:20260514T082325
CREATED:20220421T140417Z
LAST-MODIFIED:20220622T142349Z
UID:10000183-1656423000-1656425700@theaapc.org
SUMMARY:General Session: Best Practices in Targeting California’s Multicultural Electorate
DESCRIPTION:Learn from consultants who have spent decades effectively targeting and persuading segments of the electorate with examples of the best digital\, TV\, mail\, phones and field operations. \n 
URL:https://theaapc.org/event/general-session-best-practices-in-targeting-californias-multicultural-electorate/
LOCATION:MI
CATEGORIES:2022 CA Regional
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220628T141500
DTEND;TZID=UTC:20220628T143000
DTSTAMP:20260514T082325
CREATED:20220615T155827Z
LAST-MODIFIED:20220615T160328Z
UID:10000211-1656425700-1656426600@theaapc.org
SUMMARY:Best Practices in Ethical Creative
DESCRIPTION:Get insight on citations that should be presented when running campaign ads and what to avoid in order to ensure your strategy remains ethical.
URL:https://theaapc.org/event/best-practices-in-ethical-creative/
LOCATION:MI
CATEGORIES:2022 CA Regional
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220628T143000
DTEND;TZID=UTC:20220628T144500
DTSTAMP:20260514T082325
CREATED:20220421T140505Z
LAST-MODIFIED:20220615T155908Z
UID:10000184-1656426600-1656427500@theaapc.org
SUMMARY:Break & Exhibitor Networking
DESCRIPTION:
URL:https://theaapc.org/event/break-exhibitor-networking-6/
LOCATION:MI
CATEGORIES:2022 CA Regional
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220628T144500
DTEND;TZID=UTC:20220628T153000
DTSTAMP:20260514T082325
CREATED:20220421T140557Z
LAST-MODIFIED:20220621T170638Z
UID:10000185-1656427500-1656430200@theaapc.org
SUMMARY:General Session: Getting the Most from your Digital and TV Ad Spend
DESCRIPTION:Seasoned media buyers and experts will discuss how to allocate resources to reach your target voters\, and the different strategies for candidates\, independent expenditures and ballot measures. \n 
URL:https://theaapc.org/event/general-session-getting-the-most-from-your-digital-and-tv-ad-spend/
LOCATION:MI
CATEGORIES:2022 CA Regional
END:VEVENT
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