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DTSTART;TZID=America/New_York:20220802T110000
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DTSTAMP:20260613T120338
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UID:10000217-1659438000-1659441600@theaapc.org
SUMMARY:USPS Listening Session (Pennsylvania)
DESCRIPTION: USPS Listening Session (Pennsylvania) \nPlease join us for an engaging Pennsylvania-centric listening session & workshop on political direct mail hosted by the United States Postal Service. Hear from Postal Service representatives who will: \n\nDiscuss fresh insights from the newly released USPS – AAPC joint white paper and implications for Pennsylvania campaigns\nOffer guidance on how to connect with a Direct Mail Consultant to help you enhance and target your campaign for winning results\nReview guidelines and importance of Red Tagging Political Mail (Using Tag 57 and submitting notices and inquiries)\nShare updates on Pennsylvania processing facilities and operations\nHighlight the newest innovations with Informed Delivery® Feature\, Informed Visibility® Feature\, and Share Mail® Feature — and how these tools can support your campaign\nLearn about the Postal Service’s new Informed Delivery® promotion and how you can receive a 4% discount\n\nTo get the most out of direct mail this election cycle\, don’t miss this opportunity to connect live with Postal Service experts. And before you join\, be sure to visit DeliverTheWin.com – your USPS source for all things Political Mail. \nCourtesy of: \n \nThis event will take place virtually on August 2\, 2022 from 11:00 am – 12:00 pm EDT. Attendees will hear from Political Ambassador Paul Del Signore and Customer Relations Manager Donna Graham-DiLacqua.
URL:https://theaapc.org/event/usps-listening-session-pennsylvania/
LOCATION:Virtual Webinar
CATEGORIES:USPS Listening Session
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220809T140000
DTEND;TZID=America/New_York:20220809T144500
DTSTAMP:20260613T120338
CREATED:20220707T202303Z
LAST-MODIFIED:20220803T200251Z
UID:10000220-1660053600-1660056300@theaapc.org
SUMMARY:Targeting Voters Authentically & Effectively This Cycle
DESCRIPTION:A panel of campaign experts will discuss how different voter demographics engage with and respond to different campaign tactics and messaging. As campaigns enter the final stretch of the Midterm Election\, the United States Postal Service will convene a conversation aimed at delivering actionable insights and tactics for reaching a diverse electorate. \nSpeakers include:  \n\nPaul Del Signore\, Sales Executive & National Political Mail Strategist\, USPS\nJoshua Ulibarri\, Partner\, Lake Research Partners\nBrenda Gianiny\, Founding Principal\, Axis Research\nColleen Learch\, President\, KRC Research\nSteve Bassermann\, Senior Vice President\, Public Affairs\, Weber Shandwick\n\n\nWebinar courtesy of:
URL:https://theaapc.org/event/targeting-voters-authentically-effectively-this-cycle/
LOCATION:Virtual Webinar
CATEGORIES:Webinars
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220810T130000
DTEND;TZID=America/New_York:20220810T140000
DTSTAMP:20260613T120338
CREATED:20220712T201255Z
LAST-MODIFIED:20220805T194336Z
UID:10000222-1660136400-1660140000@theaapc.org
SUMMARY:The Price is Right: Expert Tips on How to Monetize Texting
DESCRIPTION:Join Bryan McPartlan\, former Vice President and Data Director at C3 Public Strategies\, to learn how to find your ideal target customer\, price and sell on value\, and maximize your revenue with texting. \nIn this LIVE webinar\, Bryan will reveal expert tips (he probably shouldn’t share) on how to monetize texting services and identify upsell opportunities. \nWhat will you learn: \n👉 How to say no and only prioritize the ideal clients \n👉 How to price and sell on value \n👉 How to monetize texting services \n               👉Upsell opportunities  \n               👉Add-on services \nBryan is a veteran AAPC member and Pollies Award winner who is an expert in political campaign strategy\, grassroots efforts\, coalition building\, volunteer recruitment and management\, and data analysis. \nFarz Sokhansanj is the VP of Business Development at Prompt.io. Before joining Prompt.io\, he managed API integrated partner relationships and the developer ecosystem at NationBuilder. \nWebinar courtesy of: \n \nNote: All times are in EDT.
URL:https://theaapc.org/event/the-price-is-right-expert-tips-on-how-to-monetize-texting/
LOCATION:Virtual Webinar
CATEGORIES:Webinars
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220818T140000
DTEND;TZID=UTC:20220818T150000
DTSTAMP:20260613T120338
CREATED:20220719T195305Z
LAST-MODIFIED:20220725T133205Z
UID:10000223-1660831200-1660834800@theaapc.org
SUMMARY:How to Best Connect with Voters Through Text
DESCRIPTION:Join Text Request to learn how to best connect with voters through texting. You’ll get best practices for using keywords\, sending links\, HD video\, and more. Gain the know-how to kick off your texting campaign strong\, or take your existing efforts to the next level. \nWebinar courtesy of: \n \n 
URL:https://theaapc.org/event/how-to-best-connect-with-voters-through-text/
LOCATION:https://theaapc.org/event/how-to-best-connect-with-voters-through-text/
CATEGORIES:Webinars
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220825T130000
DTEND;TZID=UTC:20220825T130500
DTSTAMP:20260613T120338
CREATED:20220803T153623Z
LAST-MODIFIED:20220803T153623Z
UID:10000224-1661432400-1661432700@theaapc.org
SUMMARY:Welcome Address
DESCRIPTION:
URL:https://theaapc.org/event/digital-politics-welcome-address/
LOCATION:Virtual Conference
CATEGORIES:Digital Politics
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220825T130000
DTEND;TZID=UTC:20220825T160000
DTSTAMP:20260613T120338
CREATED:20220621T202703Z
LAST-MODIFIED:20220803T160647Z
UID:10000212-1661432400-1661443200@theaapc.org
SUMMARY:2022 Digital Politics
DESCRIPTION:
URL:https://theaapc.org/event/2022-digital-politics/
LOCATION:Virtual Conference
CATEGORIES:Conferences
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220825T130500
DTEND;TZID=UTC:20220825T133500
DTSTAMP:20260613T120338
CREATED:20220803T154334Z
LAST-MODIFIED:20220818T160904Z
UID:10000225-1661432700-1661434500@theaapc.org
SUMMARY:The Evolution of Political Technology
DESCRIPTION:Join this session to hear Eric Wilson\, Managing Partner at Startup Caucus\, outline how political technology has evolved from Version 1.0 and simply establishing online presences to Version 2.0 and the digitization of legacy campaign functions to now Version 3.0 and digital transformation of campaigning. \n  \nWe have work to do on getting Version 2.0 to the “long tail” – the thousands of state and local campaigns that aren’t served by current business models. And Version 3.0 will mean fundamental shifts in how our industry does business. Platforms and software will follow voters NOT campaigns. Voters’ relationships with candidates will look more like those of the Creator/Influencer economy. And Web 3 and blockchain technology\, like NFTs\, will mean new opportunities for Voters to influence campaigns.
URL:https://theaapc.org/event/the-evolution-of-political-technology/
LOCATION:Virtual Conference
CATEGORIES:Digital Politics
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220825T133500
DTEND;TZID=UTC:20220825T134000
DTSTAMP:20260613T120338
CREATED:20220803T154606Z
LAST-MODIFIED:20220803T154606Z
UID:10000226-1661434500-1661434800@theaapc.org
SUMMARY:Break
DESCRIPTION:
URL:https://theaapc.org/event/break/
LOCATION:Virtual Conference
CATEGORIES:Digital Politics
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220825T134000
DTEND;TZID=UTC:20220825T135000
DTSTAMP:20260613T120338
CREATED:20220803T154731Z
LAST-MODIFIED:20220818T180954Z
UID:10000227-1661434800-1661435400@theaapc.org
SUMMARY:What to Know Now about OTT & Political Advertising for the Fall
DESCRIPTION:The stakes are higher than ever for political campaigns. As political marketers plot their winning fall strategies\, they’re embracing OTT as an essential channel to reach voters. But as more political campaigns ride the streaming wave\, demand for premium OTT inventory is skyrocketing. Savvy political marketers are planning and securing inventory early. \nThe session will unveil findings from two recent OTT surveys and offer insights from strategists and buyers on new data-driven innovations and smart buying strategies for building and executing effective streaming TV ad campaigns. \nKey topics: \n\nInventory scarcity and the importance of premium content\nHow to avoid getting preempted in a saturated advertising market\nThe imperative of brand safety and combating ad fraud\nThe value of in-depth and transparent reporting\nInnovations in OTT targeting capabilities for reaching voters\nHow pairing OTT + linear achieves greater outcomes
URL:https://theaapc.org/event/ted-talk-premion/
LOCATION:Virtual Conference
CATEGORIES:Digital Politics
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220825T135000
DTEND;TZID=UTC:20220825T142000
DTSTAMP:20260613T120338
CREATED:20220803T154851Z
LAST-MODIFIED:20220822T150904Z
UID:10000228-1661435400-1661437200@theaapc.org
SUMMARY:Reach Voters Before November: CTV & OTT Strategies
DESCRIPTION:With only a few months left until the Midterms\, seasoned media buyers and experts will share their tips on utilizing streaming TV to effectively reach voters.
URL:https://theaapc.org/event/reach-voters-before-november-ctv-ott-strategies/
LOCATION:Virtual Conference
CATEGORIES:Digital Politics
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220825T142000
DTEND;TZID=UTC:20220825T143000
DTSTAMP:20260613T120338
CREATED:20220803T155120Z
LAST-MODIFIED:20220818T180927Z
UID:10000229-1661437200-1661437800@theaapc.org
SUMMARY:How to Scale Your Next Texting Campaign
DESCRIPTION:Ready to take your campaign to the next level? Hear from Brittany Comins\, President of Amplify\, and Farz Sokhansanj\, Vice President of Business Development at Prompt.io\, on how to scale your next texting campaign. The fireside-style talk will cover: \n\n\nTexting as a tool in your communications kit \n\n\nShort vs Long Ramping \n\n\nRapid Response
URL:https://theaapc.org/event/ted-talk-prompt-io/
LOCATION:Virtual Conference
CATEGORIES:Digital Politics
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220825T143000
DTEND;TZID=UTC:20220825T143500
DTSTAMP:20260613T120338
CREATED:20220803T155250Z
LAST-MODIFIED:20220803T155250Z
UID:10000230-1661437800-1661438100@theaapc.org
SUMMARY:Break
DESCRIPTION:
URL:https://theaapc.org/event/break-2/
LOCATION:Virtual Conference
CATEGORIES:Digital Politics
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220825T143500
DTEND;TZID=UTC:20220825T150500
DTSTAMP:20260613T120338
CREATED:20220803T155357Z
LAST-MODIFIED:20220816T204838Z
UID:10000231-1661438100-1661439900@theaapc.org
SUMMARY:Targeting Diverse Voters: More than Race & Ethnicity
DESCRIPTION:Voter blocs are more than simply individuals of the same race or ethnicity. Listen as experts in targeting diverse voters discuss the intricacies of these audiences\, considering cultural influences\, educational levels and more and the tools and methods you need to ensure your targeting is on point.
URL:https://theaapc.org/event/targeting-diverse-voters-more-than-race-ethnicity/
LOCATION:Virtual Conference
CATEGORIES:Digital Politics
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220825T150500
DTEND;TZID=UTC:20220825T151500
DTSTAMP:20260613T120338
CREATED:20220803T155610Z
LAST-MODIFIED:20220818T180808Z
UID:10000232-1661439900-1661440500@theaapc.org
SUMMARY:Win Before Election Day with AB/EV Data Targeting
DESCRIPTION:With many voters increasingly choosing to vote prior to election day\, it is crucial to leverage Absentee Ballot and Early Voter data to hone in on your target audiences in the days leading up to the election. i360’s team will discuss targeting AB/EV voters with messaging that will resonate with them\, and how to save digital budgets by removing voters from target universes once they’ve returned their ballot.
URL:https://theaapc.org/event/ted-talk/
LOCATION:Virtual Conference
CATEGORIES:Digital Politics
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220825T151500
DTEND;TZID=UTC:20220825T154500
DTSTAMP:20260613T120338
CREATED:20220803T155930Z
LAST-MODIFIED:20220818T171206Z
UID:10000233-1661440500-1661442300@theaapc.org
SUMMARY:Reach Voters Any Place\, Any Time: Texting Best Practices
DESCRIPTION:Campaign consultants and texting experts share the latest trends in how texting is being utilized ahead of the midterms\, as well as the latest updates on 10DLC and The Campaign Registry. 
URL:https://theaapc.org/event/reach-voters-any-place-any-time-texting-best-practices/
LOCATION:Virtual Conference
CATEGORIES:Digital Politics
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220825T154500
DTEND;TZID=UTC:20220825T161000
DTSTAMP:20260613T120338
CREATED:20220803T160131Z
LAST-MODIFIED:20220822T155539Z
UID:10000234-1661442300-1661443800@theaapc.org
SUMMARY:Meta: Adapting to Advertising Ecosystem & Platform Changes in 2022
DESCRIPTION:Learn best practices for running successful ads about social issues\, elections\, or politics on Meta platforms in 2022.
URL:https://theaapc.org/event/meta-adapting-to-advertising-ecosystem-platform-changes-in-2022/
LOCATION:Virtual Conference
CATEGORIES:Digital Politics
END:VEVENT
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