AGENDA
Tuesday, April 12, 2016 |
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12:00 pm – 6:00 pm | Registration Lobby Courtesy of: |
3:30 pm – 5:00 pm | Special Session Caribbean Ballroom Campaigning in Crisis: The Puerto Rican Gubernatorial Campaign Moderator: Luis Herrero-Acevedo, Explorer Media Panelists: |
5:00 pm – 6:00 pm | 1st Timers & New AAPC Members Reception
Grand Ballroom Foyer Courtesy of: |
6:00 pm – 7:30 pm | Opening General Session & 40 Under 40 Awards Grand Ballroom Why 2016 Is Different Featuring: 2016 40 under 40 Awards Courtesy of: |
7:30 pm – 9:00 pm | Opening Reception Boardwalk and Pool Deck Courtesy of: |
9:00 pm – 11:00 pm | After Party – Monte Carlo Night – AAPC Foundation Fundraiser Preciosa Ballroom Courtesy of: |
Wednesday, April 13, 2016 |
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7:00 am – 6:00 pm | Registration & Relaxation Station Lobby Courtesy of: |
7:30 am – 8:30 am | Continental Breakfast Grand Ballroom Foyer Courtesy of: |
8:30 am – 9:30 am | General Session Grand Ballroom 2016: Half Time Show Moderator: Becki Donatelli, Campaign Solutions Panelists: |
9:30 am – 10:30 am | General Session Grand Ballroom Innovation Showcase—Shark Tank Style! SOLUTIONSAnchorOps ePay Political, powered by WEX Presenter: David Frogel Fluent Presenter: Jeff Pavelcsyk L2 Presenter: Bruce Willsie Shindig Shindig introduces a new more engaging video chat communications architecture where not only can any online participant be selected to share the virtual stage and ask their questions in video chat before a large assembled online audience but audience members themselves can privately network, discuss, confer, consult, socialize and otherwise share in their own self initiated video chats. No more texting or other back channel communications amongst those in the same online event, shindig makes easy the ability for colleagues to video chat sidebar while still in the larger event. LIkewise, no more isolation of participants and mystery as to who else is there and who in fact is speaking, Shindig allows audience members and speakers to all see one another and makes clear who is speaking from the stage. Shindig promises a whole new way to take candidate appearances online as well as being a powerful platform for campaign messaging, premium access online fundraising events, campaign organizing, volunteer team administration and opinion research Presenter: Steve Gottlieb Smart Media Group Presenter: Kyle Roberts Veritone Presenter: Kristy McKnight SHARKS: MODERATOR: Matt McMillan, Buzzmaker and DSPolitical International |
10:30 am – 10:45 am | Refreshment Break Grand Ballroom Foyer |
11:00 am – 11:45 am |
BreakoutsIt’s the Creative, Stupid. Moderator: Kelly Gibson, Hamburger Gibson Creative Panelists: Is there a Millennial Gap in 2016? What are the key political demographic patterns in the last several Presidential elections that may have huge impact on this year’s outcome? This session will explore the trends and how it reshapes the electoral map. Then, we’ll look at innovative new ways to engage millennials most effectively. Presenters: Business of Politics Series: Avoiding Legal Missteps Moderator: Amanda Bowen, Juno Systems |
12:00– 12:45 pm |
BreakoutsMASTER CLASS: The Voter Funnel: How Media Engages & Impacts Potential Voters Presenter: Hadassa Gerber, TVB MASTER CLASS: Facebook Presenters: Business of Politics Series: Back to the Future Moderator: Jim Innocenzi, Sandler-Innocenzi |
12:45 pm – 2:00 pm | Luncheon & General Session Grand BallroomKeynote: Jon MacksCourtesy of: ![]() |
2:15 pm – 3:30 pm | General Session Grand Ballroom The New Frontier of Programmatic – Is it Here or Near? Moderator: Marty Swant, AdWeek Panelists: |
3:30 pm – 3:45 pm | Refreshment Break Grand Ballroom Foyer Courtesy of: |
4:00 pm – 5:00 pm | General Session Grand Ballroom Full Court Press Moderator: Doc Sweitzer, The Campaign Group Panelists: |
6:00 pm | Bus transfers to Casino Antigua, Ave. Juan Ponce De Leon, San Juan
The Beaux Arts building was constructed in 1917 and recently restored to its original grandeur. |
6:00 pm – 7:00 pm | Reception at Casino Antigua |
7:00 pm – 8:00 pm | Hall of Fame & Campaign Excellence Awards |
8:00 pm – 10:00 pm | Hall of Fame After Party
Courtesy of: |
Thursday, April 14, 2016 |
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9:00 am – 6:00 pm | Registration & Relaxation Station Lobby Courtesy of: |
8:30 am – 9:30 am | Continental Breakfast Grand Ballroom Foyer Courtesy of: |
9:30 am – 10:15 am |
BreakoutsMASTER CLASS: I’m a Voter and I Approve of This Media Presenters: MASTER CLASS: Winning with Pandora Presenters: Digital Bad Rep Presenters: |
10:15 am – 10:30 am | Refreshment Break |
10:30 am – 11:15 am |
BreakoutsStump the Media Buyers! Moderator: Janet Katowitz, Mundy Katowitz Panelists: Anatomy of a Ballot Measure Moderator: Rose Kapolczynski, Rose Kapolczynski Consulting Panelists include: MASTER CLASS: Moments that Win Elections: Google’s Role in the Voter’s Decision Making Process Presenter: Andrew Roos, Google |
11:30 am– 12:15 pm |
BreakoutsTesting, 1, 2, 3 Moderator: Whitney Clark, Campaign Solutions Panelists include: Organize This! Moderator: Vinny Minchillo, Glass House Strategy Panelists: The Art & Science of Political Direct Mail While the show horses of digital and TV make more headlines – it’s the workhorse of direct-mail that gets the job done in campaigns large and small. Check out the newest innovations including programs that blend digital technology with the art of direct-mail. Find out how mail’s high touch drives voter engagement to new levels using pre-roll video, response and more. Moderator: Liz Chadderdon, The Chadderon Group Panelists include: |
12:30 pm – 1:45 pm | Luncheon & General Session Grand Ballroom Politics & Pixels: The Future of Communication Moderator: Sasha Issenberg Panelists include: |
2:00 pm – 4:00 pm | AAPC MEMBERS ONLY: Caucus Boot Camps AAPC’s Boot Camps are “one-of a kind partisan political briefing” for your next business opportunity! Separated into Dem-only or GOP-only caucuses, hear from key party committee representatives on the top races at state and national levels. Get the ultimate insiders’ preview of who’s running, which are likely to be the battleground races and what the political environment means to your business. Democratic Session presenters include: Republican Session presenters include: Brian Baker, Ending Spending Moderator: Thomas Shepard, Tom Shepard & Associates, Inc. Courtesy of: |
7:00 pm – 8:00 pm | Pollie Awards Grand Ballroom |
8:00 pm – 10:00 pm | Puerto Rican Pig Roast on the Beach |
10:00 pm – 11:30 pm | Pollie After Party Boardwalk & Pool Deck Courtesy of: |
AAPC gratefully acknowledges the generous support of our 2016 Annual Pollie Awards Sponsors & Exhibitors