Rick Reed is the president and founder of Reed Media Partners. An award-winning political advertising consultant, he is consistently recognized as one of the most creative media operatives in the business. Rick recently served as a senior media advisor for The Donald Trump Campaign – an early hire, he successfully navigated the president through the 17-candidate primary season.
Widely known for his issues advocacy work, Rick specializes in creating cost-effective, high impact campaigns for non-profits and political action committees. Examples include: Christians United for Israel on behalf of the Taylor Force Act, the campaign to free Sgt. Andrew Tahmooressi, a U.S. Marine combat veteran held in a Mexican jail for eight months, Coalition for a Secure Driver’s License on behalf of 9/11 victims and their families, Restoration PAC on behalf of Ron Johnson and the Ending Spending Action Fund. Most notable is Rick’s involvement with the Swift Boat Veterans and POWs for Truth. The “Swift Boat” campaign, co-produced by Rick, began as a $500,000 ad buy that raised $26 million in 90 days – the ads are credited for shifting the momentum in the 2004 presidential election. Named one of the top 10 political ad campaigns in history – students continue to study the Swift Boat ads in college level political science courses across the country.
Rick also has a long track record of working on successful political campaigns, and his clients have included Senator John Warner, Senator Peter Fitzgerald, Senator Lindsey Graham, Senator George Allen, Governor John Rowland, Governor Lincoln Almond, and Congressman Tom Davis. He has also produced ads on behalf of the RNC, NRCC, NRSC, and RGA.
Prior to launching his own firm, Rick was a long-time partner with the Republican media firm Stevens, Reed, Curcio and Potholm. Before the ad world, he was the political editor of the White House Bulletin and also served as a Vice President of Market Opinion Research. Rick also served as Deputy Director at the National Republican Senatorial Committee, where he oversaw the Committee’s political activities in 12 states and set up an innovative survey tracking system used in 18 states.
Rick holds a B.A. from Franklin and Marshall College and an MPA from Harvard’s Kennedy School of Government where he helped launch the Center for Innovation in State and Local Government. He is the winner of numerous Telly and Pollie Awards and was the winner of PR WEEK’s Political Campaign of the Year Award in 2000. Rick’s hobbies include tracking NCAA lacrosse.