Kate Faherty is the COO of Campaign Inbox, an email marketing and technology company helping political campaigns, non-profit organizations, and issue advocacy groups deliver their movement. Kate’s approach to email is to discover innovative growth marketing solutions to the problems that political campaigns, committees, organizations and publications face when raising money, turning out voters, activating online audiences.
Prior to joining Campaign Inbox, Kate worked as a Senior Strategist at IMGE where she developed and executed email marketing and online fundraising strategy for political clients. Her work in the 2016 cycle focused on personalizing and automating the user experience for email users to increase a variety of online conversions for clients, from voter turnout to fundraising. She worked as the Email Marketing Director for Governor Scott Walker’s 2016 presidential campaign, executing email fundraising and communication strategy across campaign departments. Previously, Kate worked at the Republican National Committee as a Political Email Specialist, where she developed and executed email strategy for targeted battleground races as well as large-scale committee fundraising and online engagement efforts.