Lucinda Guinn is the Vice President of Campaigns at EMILY’s List, where she oversees the group’s efforts to elect pro-choice Democratic women to local, state and federal office. Lucinda and her team are instrumental in the successes achieved by Democratic women candidates across the country. They were key to Democratic successes in claiming the House Majority in 2018, tripling the number of Democratic women Governors and electing 290 state and local candidates, many inside critical state legislative chambers ahead of redistricting in 2020.
Previously, Lucinda served as the Vice President of Independent Expenditures where she ran WOMEN VOTE!, EMILY’s List independent expenditure arm which works to educate and mobilize women voters on behalf of pro-choice Democratic women candidates. WOMEN VOTE! was crucial in electing Gina Raimondo as the first woman governor of Rhode Island and a diverse group of women to the House of Representatives.
Prior to joining EMILY’s List, Lucinda worked on campaigns up and down the ballot including managing large red to blue races such as Ami Bera for Congress. Lucinda has served as Political Director at the Gay & Lesbian Victory Fund and as the Western Political Director at the Democratic Congressional Campaign Committee, where she helped elect 11 new members of Congress while retaining the seat of every incumbent in the region.
Lucinda, a proud BBQ-eating Texas Democrat, has a Bachelor of Science from the UT Austin School of Journalism and now lives in Washington, DC.
AAPC: What does being a 2019 AAPC 40 Under 40 Award winner mean to you?
Lucinda: If you spend your life working on campaigns you are supposed to behind the scenes – so it’s nice when your peers recognize the work you do. I’m lucky and grateful: the caliber of my colleagues who have received this award over the years makes this more meaningful to me.
AAPC: What’s next for you this year?
Lucinda: My roots are working on campaigns and so I’m going back to a role where I get to work more directly with candidates and their teams as a media consultant with 4CM+M. They are creative, strategic and they know how to win.
AAPC: Who do you look up to in the industry and why?
Lucinda: I’ve had great mentors who have taken a chance on me and taught me how to be successful. Trish Hoppey from Pivot gave me one of my first jobs in politics. I hope everyone finds someone like her who they can call for advice and when they need some real talk.
I couldn’t answer this question without a long list of others (Stephanie Schriock! Tiffany Muller! My Family! My agent!)
AAPC: Tell us about something you’re most proud of accomplishing in your professional career.
Lucinda: This is a quote from Stephanie Schriock, the President of EMILY’s List that sums up some of my recent work:
Quote from Stephanie Schriock, President of EMILY’s List:
“In her years at EMILY’s List, Lucinda Guinn has had a direct role in electing literally hundreds of women and provided vital strategic guidance to me and the whole operation. After running independent expenditures during a critical time, she took over our campaigns team and led that team through a huge expansion of our state and local program and oversaw the election of hundreds of new state and local officials, seven new Senators, five new governors and two classes of women that helped flip the House and make it more diverse than ever. We are so grateful for her invaluable effort and can’t wait to work with her again.”
AAPC: To what do you credit your success at such a young age.
Lucinda: People gave me chances, I worked my ass off. Nothing beats hard work.
AAPC: What advice would you give to a young professional who has their eye on being a future 40 Under 40 Award winner?
Lucinda: Go on the road and work on a political campaign. The only 2 industries where twenty-somethings are able to take on big responsibility are the military and political campaigns. On campaigns you manage staff at a young age, raise and spend big sums of money and encounter all kinds of personalities. The amount of professional and personal growth you can achieve on a campaign is huge.
AAPC: What’s the most positive development in political campaigns since you started your career?
Lucinda: Easy access to the internet — the first time I was an organizer we used a phone book and we cut turf with scissors. True story.