AAPC’s Code of Ethics demonstrates a commitment to ethical business practices. All AAPC members are required to sign the Code of Ethics annually, and to live and work by the standards it sets.

As a member of the American Association of Political Consultants, I believe there are certain standards of practice which I must maintain. I, therefore, pledge to adhere to the following Code of Professional Ethics:

1. I will not indulge in any activity which would corrupt or degrade the practice of
   political consulting.
2. I will treat my colleagues and clients with respect and never intentionally injure
   their professional or personal reputations.
3. I will respect the confidence of my clients and not reveal confidential or privileged
   information obtained during our professional relationship.
4. I will use no appeal to voters which is based on racism, sexism, religious
   intolerance or any form of unlawful discrimination and will condemn those who
   use such practices. In turn, I will work for equal voting rights and privileges for all
   citizens.
5. I will refrain from false or misleading attacks on an opponent or member of his or
   her family and will do everything in my power to prevent others from using such
   tactics.
6. I will document accurately and fully any criticism of an opponent or his or her
   record.
7. I will be honest in my relationship with the news media and candidly answer
   questions when I have the authority to do so.
8. I will use any funds I receive from my clients, or on behalf of my clients, only for
   those purposes invoiced in writing.
9. I will not support any individual or organization which resorts to practices
   forbidden by this code.