5 Things to Know About Swing Voters Down the Stretch
September 16, 2020 | 1:00 – 2:00pm EDT
We’ve entered the home stretch for Election 2020, and as they did in 2016, swing voters in key districts across the Upper Midwest and Florida will play a disproportionally prominent role in determining this year’s election outcomes. And over the past 18 months, no one has talked directly to more Obama-Trump swing voters than Rich Thau, moderator and analyst for the Swing Voter Project.
In this webinar, you’ll get a full debrief from Rich as he presents key findings from his focus group discussions and the data he’s collected and analyzed. He’ll cover how these voters are responding to the unprecedented challenges of the pandemic and social unrest in the country, and what, if any, impact it’s had on how they’ll cast their votes in the upcoming election. After the debrief, you’ll have the opportunity to ask questions of Rich directly. Attendees will also receive the latest Swing Voter Project summary report.
Featuring: Rich Thau, President and Co-Founder of Engagious; moderator and analyst for the Swing Voter Project
ABOUT RICH THAU Rich Thau is the co-founder and president of Engagious (formerly Presentation Testing), the industry leader in scientifically testing and refining the effectiveness of business and issue-advocacy messaging. Engagious helps its clients become more successful by applying the power of behavioral science and social psychology to the process of message refinement.
ABOUT THE SWING VOTER PROJECT Engagious, in partnership with Schlesinger Group, is conducting a series of monthly swing voter focus groups in key battleground districts across the Upper Midwest and Florida. Each study location is chosen because it is in a U.S. county that had a disproportionately high number of swing voters who shifted their support from the nominee of one party to the other between the presidential elections of 2012 and 2016. In-person and virtual focus groups have been held once per month since March 2019 and will continue up to and through the 2020 Election in November. Learn more at https://engagious.com/swingvoters.