Advertising Channel Strengths and Weaknesses Revealed
December 10, 2019 | 2:00pm – 3:00pm EST
Free for members and non-members
Join us for an informative webinar about political advertising channel strengths and weaknesses. We will dig into 2020 campaign trends and discuss new qualitative and quantitative research from our in-depth interviews with political consultants. Is mail, digital or TV better for getting personal? Which channel motivates voters? Which one forces interaction? Or drives emotion? Which one is easily ignored? Find out on our webinar, moderated by Julie Heinrich, Senior Vice President at Weber Shandwick.
Emma Dillon, Senior Strategist, Mission Control
Joe Goetz, Direct Response Director, National Republican Congressional Committee (NRCC)
Shelley West, Senior Vice President, KRC Research
Donald Nichols, National Lead of Political Mail and Mailing Services, USPS®