AI and Political Campaigns: Hidden Dimensions of the Voter Landscape
July 24, 2019 | 1:00pm – 2:00pm EST
Free for members & for nonmembers
This webinar is eligible for credit* toward AAPC’s Campaign Technology Certificate program. To earn credit, be sure to enroll in the Certificate program before your register! Or, simply add the Campaign Technology Certificate program registration to your purchase when you register for this webinar.
Accurate voter segmentation is more important than ever in this chaotic political climate and campaigns can no longer rely solely on the voter file and 3rd party data. AI and machine learning drive deep, person-level voter intelligence, which reveals a holistic understanding of voters.
In our webinar, you’ll learn:
- Why AI-driven voter segmentation and targeting are key to the 2020 election cycle
- How machine learning is uncovering actionable insights about today’s voters
- Details about the nine recently unearthed hidden dimensions of the groundbreaking Resonate Voter Landscape study
Featuring: Dan Scantlebury, Director of Data Science, Resonate
*Campaign Technology Certificate Program registrants who attend this webinar program in its entirety will be awarded one (1) B1 Targeting credit.