Election 2020: Which Way Will Swing Voters Swing?
September 10, 2019 | 2:00pm – 2:45pm EST
Free for members and non-members
Getting outside the Beltway is the single, best way to predict what will happen on November 3, 2020. But if you can’t personally visit Ohio, Michigan, Iowa, Minnesota, Wisconsin, Pennsylvania and Florida month after month, the next best thing is getting the scoop from Rich Thau.
In March of this year, Rich moderated his first of 21 monthly swing voter focus groups — the first held in Appleton, Wisconsin. Since then, Rich has hosted groups in key, political hot spots such as Bowling Green, Ohio; Sioux City, Iowa; Erie, Pennsylvania; and Warren, Michigan. Each group has revealed a snapshot as to where swing voters stand on the key issues and how they are reacting to campaign messages and candidates. Additionally, the accumulated results from these groups have begun to paint a clearer picture of the trends that will likely determine the outcome of Election 2020.
In this webinar, you’ll get a debrief directly from Rich Thau as he provides an overview of the key takeaways from his first six swing voter focus groups, after which you’ll have the opportunity to ask Rich questions on topics important to you and your clients. Attendees will also receive the report from that latest group in Edina, Minnesota.
Featuring: Rich Thau, co-founder and president of Engagious; moderator for the Swing Voter Insights Study
About Rich Thau
Rich Thau is the co-founder and president of Engagious (formerly Presentation Testing), the industry leader in scientifically testing and refining the effectiveness of business and issue-advocacy messaging. Engagious helps its clients become more successful by applying the power of behavioral science and social psychology to the process of message refinement.
Thau has conducted groundbreaking research in public policy, financial communications, insurance, trial consulting, and consumer goods. Thau has advised leaders in Congress and their staffs, presidential campaigns, and corporate executives on how to improve their messaging; his recommendations have shaped the national debates over Social Security, Medicare, tax reform, and a host of other issues. Recent policy messaging projects have focused on climate change, immigration, foreign policy, welfare, energy, government spending, healthcare, and international trade. Rich can be reached at firstname.lastname@example.org
About the Swing Voter Insights Study
Engagious, in partnership with Focus Pointe Global, is conducting a series of swing voter focus groups in key battleground districts across the U.S. The study kicked off March 11, 2019 in Appleton, WI. Each study location is chosen because it is in a U.S. county that had a disproportionately high number of swing voters who shifted their support from the nominee of one party to the other between the presidential elections of 2012 and 2016. Voters selected to participate in the groups consist of those who voted for Barack Obama in the 2012 election and then voted for Donald Trump in 2016, and those who voted for Mitt Romney in 2012 and then voted for Hillary Clinton in 2016.
Participants in the groups are asked a number of discrete questions using Perception Analyzer dials. The unique ability of the dials to collect individualized responses in a focus group setting and display results in real-time helps eliminate “group think,” and allows the moderator to use the data to help guide the group discussion and probe deeper based off their responses. The groups explore questions and topics surrounding the President, his Democratic challengers, as well as the key issues leading up to the 2020 election more broadly. More details, including video clips from the focus groups, news coverage and downloadable reports, can be found at: https://engagious.com/swingvoters/