Marketing to Voters: Media Usage & Influence on Word of Mouth
In the evolving media ecosystem, how are traditional and digital media faring? What media platforms are reaching voters and how much time are they spending with media? Can media influence political conversations? This session will share highlights from recent studies on word of mouth marketing and media usage comparisons – reach, time spent and perception – of both traditional and digital media platforms.
Speaker: Hadassa Gerber, Television Bureau of Advertising