Events Schedule

GENERAL SESSION: Ask Me Anything: Words of Wisdom from AAPC Pioneers

In honor of AAPC’s 50th Anniversary, take advantage of this rare opportunity to ask consultants with decades of experience who have played an integral role in shaping the Association, your burning questions. From the history of political consulting to the roots of AAPC to how consulting has changed how campaigns are run and won, this...

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BREAKOUTS

1. What are the best TV Advertising strategies today? Learn from those who’ve tried them all Courtesy of:  When it comes to TV advertising, Political campaigns need to stay up-to-date with the most current strategies. But how can political advertisers know what TV strategies work without risking their campaign? Is there something to be learned...

Events Schedule

BREAKOUTS

 1. The New Synergy: Direct Mail and Digital Direct mail is a mainstay of most campaigns while digital is attracting a growing share of advertising dollars. Learn how innovations in targeting and delivery of both direct mail and digital are changing the landscape and creating synergy for campaigns. We will explore the trends, successes, and...

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GENERAL SESSION: The Changing Landscape of News

Campaigns must adapt to the changing landscape of news. Anyone with a Twitter feed can create news, and speak to voters without the news media filter. Newspaper staffs and circulations are shrinking. The traditional Editorial Board is a strategic calculation rather than a “must do.” 24 hour cable news networks are perceived to have tremendous...

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RISE & SHINE YOGA

Start your day with a Sattva Yoga class created to help you evolve and bring abundance into your life. Whether you’ve never practiced yoga or practice every day, this class is for you. Mats available.