Fundraising is the fuel that drives the engine of political campaigns and is what will ultimately make or break your voter reach as you consider ad spending decisions. While large campaign contributions have always been a reliable source of fundraising on both sides of the aisle, it was the small donor dollar that was huge this cycle. So huge, that the Democratic fundraising tool, ActBlue, funneled over $700 million in small donations to House and Senate candidates over the course of the 2018 midterms. And now with GOP Senate Leader, Mitch McConnell, charging his political team to come up with a solution to enable the GOP to compete in 2020, the race for the dollar—big and small–is on. Hear experts discuss why the GOP hasn’t been successful in past efforts to create an “ActBlue” on the Right, what’s in motion for 2020, the impact that the Presidential field will have on the chase for low dollar donations and major donor cultivation and how Democrats have been so successful in getting first time donors engaged.