Jeff Roe is the founder of Axiom Strategies, a firm specializing in strategic consulting, direct voter contact and research services for congressional, senatorial and statewide campaigns. Axiom Strategies is celebrating its ten year anniversary this year. Axiom was founded in Kansas City, Missouri in 2005. In 2010, Axiom added a Washington DC office and grew with office and staff in 2015 to San Francisco and Austin. Axiom Strategies is the fastest-growing and largest General Consulting political firm in the nation. Roe is best-known for his data-driven and bare-knuckled approach to politics as well as his role as campaign manager for Ted Cruz’s 2016 run for president.
Jeff has helped elect 44 congressmen, 6 senators and 5 governors nationwide. Under Jeff’s direction, Axiom Strategies has now expanded its footprint into every region of the country. Running Congressional races from Delaware to Florida to California and statewide campaigns from Maine to Georgia to Nevada; Jeff has broad national experience. In addition to political and ballot initiative campaigns, Jeff’s team regularly consults and provides crisis management to corporate clients on federal, state and local issues.
In 2016, Fox News Sunday’s Chris Wallace proclaimed Jeff was the “man behind the secret to Ted Cruz’s ground game.” Jeff is known for his attention to detail and as the Houston Chronicle explains, his desire to “keep a piece of campaign literature in a targeted voter’s hands for 48 seconds or more – instead of the industry average of 24 seconds – before it goes in the trash.” Others have noted that Ted Cruz’s campaign was perhaps “the most sophisticated” the first in the nation caucus state had ever witnessed. On MSNBC, pundits covering the 2016 primary said that Jeff Roe has become the ‘rock star’ in politics created each cycle to the likes of Lee Atwater, James Carville and David Plouffe. According to the Washington Post, “Ted Cruz ran the best campaign of any Republican politician in the 2016 primary.”
Jeff’s political career began at the ground level, working for then-State Representative Sam Graves in 1994, helping to elect him to State Senate and eventually Congress in 2000, after which he became Graves’ Chief of Staff. In 2001-02 Jeff helped Missouri Republicans take over the General Assembly for the first time in 50 years. After a string of early successes under his new company Axiom, Jeff began managing races throughout the Midwest, helping to guide a number of congressional candidates to victory.
Axiom debuted on the Presidential level in 2008, when Jeff assisted Arkansas Governor Mike Huckabee with a massive voter ID effort in dozens of states including Iowa, South Carolina, Florida and the Super Tuesday States. In 2012, Jeff was a consultant to Gov. Rick Perry’s Presidential campaign before ending the Presidential cycle assisting Newt Gingrich.
A Brookfield, Missouri native, Jeff grew up working on his family’s hog farm, was an Eagle Scout and joined the Army National Guard at the age of 17. He attended basic training at Ft. Still, Oklahoma and served in a 155 mm Howitzer Unit in South Korea.
He graduated from Northwest Missouri State University in Maryville. He and his wife, Melissa, have two daughters and live in Houston. They are members of Northland Cathedral, an Assemblies of God Church.