Marty Shelata leads NCC Media’s dedicated automotive team, partnering with auto manufacturers and dealers to bring new levels of precision, performance and accountability to their TV advertising campaigns. He and his team employ NCC’s vast pool of premium ad inventory and industry-leading technology to help auto marketers reach consumers from the point of brand consideration through to purchase. Marty joined NCC from NBCUniversal, where, as VP Portfolio Sales and Client Partnerships, he led strategic development of advanced advertising solutions for national brands. He has also held sales leadership roles at AOL, Viacom and Paramount. He received his bachelor’s degree in advertising from Michigan State University.