Rob holds a position of Senior Vice President at Kantar within the Media and Content domain focusing on Cross Media measurement solutions. Rob has 20+ years of experience within the market industry with an extensive background in media measurement solutions, brand and communication advertising research, and brand equity frameworks across a wide variety of industry verticals.
Kantar’s Media and Content domain combines human led story-telling with data-driven decision making from early stage creative efforts through to understanding which touchpoints best engage audiences, content optimization, campaign targeting, media impact and ROI performance. This unification creates an unprecedented opportunity for advertisers, agencies and media companies to connect their early-stage and in-market journeys. In short, we help clients understand the art and science of media success with a complete picture of campaign effectiveness across all channels and devices.